A Study on the Impacts of social media Towards Job Performance among Lecturers in UiTM Shah Alam
DOI:
https://doi.org/10.14738/assrj.112.2.16408Keywords:
Social media, Job Performance, Lecturers, Synchronicity, DialogismAbstract
The widespread adoption of social media platforms has significantly transformed the way individuals communicate, interact, and share information. The existing research is limited in terms of industry representation and organizational levels, leaving a gap in our understanding of how social media usage affects different dimensions of job performance. The objective of the study was to examine the impact of social media on employees’ job performance in education sector. The aim was to provide insights for organizations to develop effective strategies and policies regarding social media usage in the workplace. The study was carried out among lecturers from the Faculty of Business and Management (FBM), Universiti Teknologi MARA (UiTM) Shah Alam with 66 responses. The sampling technique used was stratified sampling from Department of Economics and Financial Studies. Questionnaire was developed based on a 5-point Likert scale and reliability analysis accepted Cronbach’s Alpha more than 0.7. Based on the findings, all factors namely: (i) work-related use (ii) social-related use, (iii) synchronicity, (iv) dialogism, (v) richness, and (vi) mobility were correlated with job performance and only synchronicity and richness were the most significant factors influencing lecturers’ job performance. These highlighted that synchronization needed between people to work together and collaborate while richness represented by the need of understanding and the meaning shared in the organizations to perform a better job.
References
Tajvidi, R., & Karami, A. (2017). The effect of social media on firm performance. Computers in Human Behavior, 1-10.
Carr, C. T., & Hayes, R. A. (2015). Social Media: Defining, Developing, and Divining. Journal of Communication, 23, 46–65.
Ali-Hassan, H., Nevo, D., & Wade, M. (2015). Linking dimensions of social media use to job performance: The role of social capital. Journal of Strategic Information Systems, 24(3), 65–89.
The Star. (2022) How much time do people spend on social media and why? The Star. Retrieved July 19, 2023, from https://www.thestar.com.my/tech/tech-news/2022/09/02/how-much-time-do-peoplespend-on-social-media-and-why.
Moqbel, M., Nevo, S., & Kock, N. (2013). Organizational members' use of social networking sites and job performance: An exploratory study. Information Technology & People, 26(3), 240-264.
Musbahtiti, K. and Muhammad, A. (2013). “Improvement quality of LMS through application of social networking sites”. International Journal of Emerging Technologies in Learning, 8 (3), 48-51, doi: 10.3991/ijet. v8i3.2669.
Yu, L., Cao, X., Liu, Z., & Wang, J. (2018). Excessive social media use at work: exploring the effects of social media overload on job performance. Information Technology & People, 31(6), 1091-1112.
Moqbel, M., & Kock, N. (2018). Unveiling the dark side of social networking sites: Personal and workrelated consequences of social networking site addiction. Information & Management, 55(1), 109-119.
Cao, X., & Yu, L. (2019). Exploring the influence of excessive social media use at work: A three-dimension usage perspective. International Journal of Information Management, 46, 83-92.
Motowidlo, S. J. (2003). Job performance. Handbook of psychology: Industrial and organizational psychology, 12(4), 39-53.
Lee, S., & Lee, S. (2020). Social Media Use and Job Performance in the Workplace: The Effects of Facebook and KakaoTalk Use on Job Performance in South Korea. Sustainability. https://doi.org/10.3390/su12104052.
Jong, D., Chen, S. C., Ruangkanjanases, A., & Chang, Y. H. (2021). The Impact of Social Media Usage on Work Efficiency: The Perspectives of Media Synchronicity and Gratifications. Frontiers in psychology, 12, 693183. https://doi.org/10.3389/fpsyg.2021.693183.
Gonzalez, E., Leidner, D., Riemenschneider, C., & Koch, H. (2013). The impact of internal social media usage on organizational socialization and commitment.
Zhang, Z., He, Q., Gao, J., & Ni, M. (2018). A deep learning approach for detecting traffic accidents from social media data. Transportation research part C: emerging technologies, 86, 580-596.
Liang, M., Xin, Z., Yan, D. X., & Jianxiang, F. (2021). How to improve employee satisfaction and efficiency through different enterprise social media use. Journal of Enterprise Information Management, 34(3), 922-947.
Chen, X., Wei, S., Davison, R.M. and Rice, R.E. (2020), “How do enterprise social media affordances affect social network ties and job performance?”, Information Technology and People, Vol. 33 No. 1, pp. 361-388.
Pavithra, S., & Deepak, K. (2021). The effect of social media on employees’ job performance with reference to information technology (IT) sector in Bangalore. Materials Today: Proceedings. https://doi.org/10.1016/J.MATPR.2020.11.067.
Leftheriotis, I., & Giannakos, M. N. (2014). Using social media for work: Losing your time or improving your work? Computers in Human Behavior, 31, 134-142.
Kock, N., & Moqbel, M. (2019). Social Networking Site Use, Positive Emotions, and Job Performance. Journal of Computer Information Systems, 61, 163 - 173. https://doi.org/10.1080/08874417.2019.1571457.
Dennis, A. R., Fuller, R. M., & Valacich, J. S. (2008). Media, tasks, and communication processes: A theory of media synchronicity. MIS quarterly, 575-600.
Lowry, P.B., Romano, N.C., Jenkins, J.L. and Guthrie, R.W. (2009), “The CMC interactivity model: how interactivity enhances communication quality and process satisfaction in lean-media groups”, Journal of Management Information Systems, 26(1), 155-196.
Liu, H., Ke, W., Wei, K.K. and Hua, Z. (2013), “The impact of IT capabilities on firm performance: the mediating roles of absorptive capacity and supply chain agility”, Decision Support Systems, Vol. 54 No. 3, pp. 1452-1462.
Liu, Y. and Shrum, L.J. (2002), “What is interactivity and is it always such a good thing? Implications of definition, person, and situation for the influence of interactivity on advertising effectiveness”, Journal of Advertising, 31 (4), 53-64.
Wang, Y. and Yang, Y. (2020), “Dialogic communication on social media: how organizations use Twitter to build dialogic relationships with their publics”, Computers in Human Behavior, 104 (3), 106183.
Behl, A., Dutta, P., Sheorey, P., & Singh, R. (2020). Examining the role of dialogic communication and trust in donation-based crowdfunding tasks using information quality perspective. The Tqm Journal. https://doi.org/10.1108/tqm-06-2020-0139.
Robert, L., & Dennis, A. (2005). Paradox of richness: a cognitive model of media choice. IEEE Transactions on Professional Communication, 48, 10-21. https://doi.org/10.1109/TPC.2004.843292. 394
Huang, T.K., Liao, C.Y., Wang, Y.T. and Lin, K.Y. (2018), “How does social media interactivity affect brand loyalty?”, Hawaii International Conference on System Sciences, of Conference.
Choi, S. (2018). The roles of media capabilities of smartphone-based SNS in developing social capital. Behaviour & Information Technology, 38, 609 - 620. https://doi.org/10.1080/0144929X.2018.1546903.
Kim, C., Mirusmonov, M. and Lee, I. (2010), “An empirical examination of factors influencing the intention to use mobile payment”, Computers in Human Behavior, Vol. 26 No. 3, pp. 310-322.
Echine, A. (2019). Social Media and Social Mobility: Exploring the Role of Social Networks in the 2018 Boycott Campaign in Morocco. Journal of Cyberspace Studies, 3(1), 59-78. https://doi.org/10.22059/jcss.2019.264126.1024
Krejcie, R. V., & Morgan, D. W. (1970). Determining Sample Size and Research Activities. Educational and Psychological Measurement, 607-610.
Liu, X., Zheng, B., & Liu, H. (2021). Understanding the social media interactivity paradox: The effects of social media interactivity on communication quality, work interruptions and job performance. Information Technology & People, 35(7), 1805–1828. https://doi.org/10.1108/itp-12-2020-0845
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Syahida Aqilah Sulaiman, Maliza Delima Kamarul Zaman, Haney Shafira Abdul Halim, Nur Irdina Hanani Ismail, Nur Ismah Ariffin, Nik Nurul Izzah Nik Ahmad Zamzuri, Syafiqah Subaihah Mohd Adam, Adam Nur Alif Mohd Khalid
This work is licensed under a Creative Commons Attribution 4.0 International License.
