Consumer Acceptance in Emerging Towards Using E-Grocery Shopping: A Systematic Literature Review
DOI:
https://doi.org/10.14738/assrj.112.2.16432Keywords:
Consumer acceptance, behavioral intention, online grocery, e-grocery, emerging economiesAbstract
Online grocery shopping plays an essential part in today’s online market as it is the most rapidly evolving online shopping category. The main purpose of this paper is to review the increasing number of studies on online grocery adoption in this area. Online groceries are used extensively throughout the world, but they are still relatively new in developing nations like Malaysia. Researchers have studied the use of online groceries extensively, but some factors influence their adoption. We retrieved scholarly articles on online grocery adoption published from 2015-2023 through the Scopus and Web of Science (WoS) database. After the screening process, some papers were excluded due to unmatched criteria. Therefore, 61 previous papers were reviewed concerning the adapted theories, methodology, and findings. Therefore, to close the gap, this study's goal is to give an in-depth review of the factors that influence consumers to adopt online grocery shopping through the Technology Acceptance Model (TAM) as a baseline model. This suggests in the future, e-grocery could be an important market for rapid commerce online shopping services. This paper is built upon a systematic literature review method. The significant result of this research will help online grocery service providers plan and increase customer intention to use their products to develop relevant strategies.
References
Ahmed, S. (2019). Journal of Marketing Vistas, 9(2).
An, L., Han, Y., & Tong, L. (2016). Study on the Factors of Online Shopping Intention for Fresh Agricultural Products Based on UTAUT2, (Itoec), 303–306. https://doi.org/10.2991/itoec-16.2016.57
Asgari, H., Azimi, G., Titiloye, I., & Jin, X. (2023). Exploring the influences of personal attitudes on the intention of continuing online grocery shopping after the COVID-19 pandemic. Travel Behaviour and Society, 33.
Anshu, K., Gaur, L., & Singh, G. (2022). Journal Of Retailing and Consumer Services Impact of Customer Experience on Attitude and Repurchase Intention in Online Grocery Retailing: A moderation mechanism of value Co-creation. Journal of Retailing and Consumer Services, 64(October 2021), 102798.
Aprameya, A. (2020). Ecommerce in Malaysia: Growth, Trends & Opportunities. Capillary Blog. https://www.capillarytech.com/blog/capillary/ecommerce/ecomm erce-in-malaysia-growth/A. Bruwer, N. W. Madinga, and N. Bundwini, "Smart shopping: the adoption of grocery shopping apps, "British Food Journal, vol. 124, no. 4, pp. 1383-1399, Sept. 2021.
Bhatia, G. J. (2023). A Study on significance of convenience in online grocery purchases: a sustainable approach, 19, 13–21.
Bauerová, R., & Klepek, M. (2018). Technology acceptance as a determinant of online grocery shopping adoption. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 66(3), 737–746.
Budhiraja, H. (2016). Consumer’s Purchase Intentions for E-Grocery Shopping in India. IOSR Journal of Business and Management, 02(02), 48–53.
Cao, X., & Mokhtarian, P. (2005). The intended and actual adoption of online purchasing: a brief review of recent literature. Institute of Transportation Studies, (530).
Cavallero, L. (2016). Website Quality Elements and Online Shopper Behaviour: Adapting the Unified Theory Of Acceptance and Use Of Technology To Fashion Retailers’ Websites, (September).
Chekima, F., Wafa, S., & Sulong, R. (2018). The Impact of Celebrity Credibility on Purchase Intention of Cosmetic Products: The Moderating Role of Ethnocentrism. Asian Journal of Economics, Business and Accounting, 7(1), 1–10.
Chen, L., Rashidin, M. S., Song, F., Wang, Y., Javed, S., & Wang, J. (2021). Determinants of Consumer’s Purchase Intention on Fresh E-Commerce Platform: Perspective of UTAUT Model. SAGE Open, 11(2).
Cimana, E. (2013). Online Grocery shopping in Sweden: Identifying key factors towards consumer’s inclination to buy food online.
De Luna, I. R., Liébana-Cabanillas, F., Sánchez-Fernández, J., & Muñoz-Leiva, F. (2018). Mobile payment is not all the same: The adoption of mobile payment systems depending on the technology applied. Technological Forecasting and Social Change, (October 2017), 1–14.
Driediger, F., & Bhatiasevi, V. (2019). Online grocery shopping in Thailand: Consumer acceptance and usage behavior. Journal of Retailing and Consumer Services, 48(March 2018), 224–237.
Droogenbroeck, E. Van, & Van Hove, L. (2021). Adoption and usage of E-grocery shopping: A context-specific UTAUT2 model. Sustainability (Switzerland), 13(8).
Diong, I. H., & Toh, E. B. H. (2021). The Influences of Reference Groups Towards the Usage of EWallet Payment Systems. In Handbook of Research on Social Impacts of E-Payment and Blockchain Technology (pp. 428–455). IGI Global.
Driediger, F., & Bhatiasevi, V. (2019). Online grocery shopping in Thailand: Consumer acceptance and usage behavior. Journal of Retailing and Consumer Services, 48, 224–237.
Erkan, I. (2016). The Impacts of Electronic Word of Mouth in social media on Consumer’s Purchase Intentions. In International Conference on Digital Marketing (p. 11).
Erjavec, J., & Manfreda, A. (2022). Online shopping adoption during COVID-19 and social isolation: Extending the UTAUT model with herd behavior. Journal of Retailing and Consumer Services, 65, 102867.
Eriksson, N., & Stenius, M. (2022). Online grocery shoppers due to the Covid-19 pandemic-An analysis of demographic and household characteristics. Procedia Computer Science, 196, 93-100.
Et. al., R. N. N. N. (2021). What is a Population in Online Shopping Research? A perspective from Malaysia. Turkish Journal of Computer and Mathematics Education (TURCOMAT),12(4),654–658.
Euromonitor International. (April 2014). Internet Retailing in Malaysia. Country Report.
Eriksson, N., & Stenius, M. (2023). What do regular online grocery shoppers want from online grocers going forward? Suggestions for service quality improvements. In Procedia Computer Science (Vol. 219, pp. 201–210).
Elsevier B.V. Farha, W., Zulkiffli, W., & Hong, L. M. (2017). Word-of-Mouth on Consumer Purchase Intention Among Generation-Y. International Journal of Accounting, Finance and Business, 2(6), 18–26.
Francis, J. (2005). Strategies for success in the sunshine. Printweek, (7), 23.
Frank, D.-A., & Peschel, A. O. (2020). Sweetening the Deal: The Ingredients that Drive Consumer Adoption of Online Grocery Shopping. Journal of Food Products Marketing, 26(8), 535–544. 373
Gaire, B., & Maharjan, S. (2023). Analyzing the Adoption of Online Shopping Using Extended Technology Acceptance Model: An Empirical Study on Five Districts of Nepal. International Journal of Engineering and Management Research, 13(1), 144–160.
Gao, W., & Li, X. (2019). Building presence in an online shopping website: the role of website quality. Behaviour and Information Technology, 38(1), 28–41.
Giao, H. N. K., Vuong, B. N., & Quan, T. N. (2020). The Influence of Website Quality on Consumer’s E-Loyalty Through the Mediating Role Of E-Trust And E-Satisfaction: An Evidence from Online Shopping in Vietnam. Uncertain Supply Chain Management, 8(2), 351–370.
Gutama, W. A., & Dewi Intan, A. P. (2017). Consumer Acceptance Towards Online Grocery Shopping in Malang, East Java, Indonesia. Agricultural Social Economic Journal, 17(1), 23–32.
Gomes, S., & Lopes, J. M. (2022). Evolution of the Online Grocery Shopping Experience during the COVID-19 Pandemic: Empiric Study from Portugal. Journal of Theoretical and Applied Electronic Commerce Research,
GlobalData. (2020). COVID-19 Accelerates e-commerce Growth in Malaysia. Global Data.
H. Asgari, G. Azimi, I. Titiloye, X. Jin, Exploring the influences of personal attitudes on the intention of continuing online grocery shopping after the COVID-19 pandemic, Travel Behav, Soc 33 (2023), 100622,
Hansen, J. M., Saridakis, G., & Benson, V. (2018). Risk, trust, and the interaction of perceived ease of use and behavioral control in predicting consumers’ use of social media for transactions. Computers in Human Behavior, 80, 197–206.
Hana, B.S., Mike, M. & Parvaneh, N. (2013). The 2013 Global Retail E-Commerce Index: Online Retail is Front and Center in the Quest for Growth. New York: ATKearney.
Hanus, G. (2016). Consumer Behaviour During Online Grocery Shopping. In CBU International Conference Proceedings (Vol. 4, pp. 010–013).
Hasanov, J., & Khalid, H. (2015). The Impact of Website Quality on Online Purchase Intention of Organic Food in Malaysia: A WebQual Model Approach. In Procedia Computer Science (Vol. 72, pp. 382–389). Elsevier Masson SAS.
Hassan, H., & Rahman, M. S. (2015). March 2015 Shopping Day and Time Preferences of Malaysian, 1(1), 61–68.
Hansen, T., Jensen, J. M., & Solgaard, H. S. (2004). Predicting online grocery buying intention: A comparison of the theory of reasoned action and the theory of planned behavior. International Journal of Information Management, Headrick, G., Khandpur, N., Perez, C., Taillie, L. S., Bleich, S. N., Rimm, E. B., & Moran, A. (2022). Content analysis of online grocery retail policies and practices affecting healthy food access. Journal of Nutrition Education and Behavior, 54(3), 219-229.
H. Prabowo, E. N. Hindarwati, and Y. Yuniarty, “Online Grocery Shopping Adoption: A Systematic Literature Review,” Proc. 2020 Int. Conf. Inf. Manag. Technol. ICIMTech 2020, no. August, pp. 40–45, 2020.
Hobbs, J. E. (2020). Food supply chains during the COVID-19 pandemic. Canadian Journal of Agricultural Economics, 68(2), 171–176.
Hunafa, K., Hidayanto, A. N., & Sandhyaduhita, P. (2017). Investigating mobile payment acceptance using technological-personalenvironmental (TPE) framework: A case of Indonesia. 2017 International Conference on Advanced Computer Science and Information Systems (ICACSIS), Bali, Indonesia. 374
Isiyaku, D. D., Ayub, M. A. F., & AbdulKadir, S. (2018). Antecedents to teachers’ perceptions of the usefulness of ICTs for business education classroom instructions in Nigerian tertiary institutions. Asia Pacific Education Review, 19(3), 337–352.
Janssen, D. (2019). Online Grocery Platforms – Understanding Consumer Acceptance Sarah Ranjana Güsken * Frank Hees, (April).
J. C. Martín, F. Pagliara, and C. Román, “The research Topics on e-grocery: Trends and Existing Gaps,” Sustain., vol. 11, no. 2, pp. 1–15, 2019,
Joshi, M., & Singh, V. K. (2017). Electronic Word of Mouth and Influence on Consumer Purchase Intention. Dynamics of Public Administration, 34(2), 149.
Junru, L., & Hanna, O. (2017). Online grocery shopping: the key factors influencing consumers’ purchase intention, (May).
Kashyap, A. K., & Kumar, A. (2019). Measuring information potential to understand shoppers’ acceptance of online shopping. International Journal of Business Innovation and Research, 20(2), 179–194.
Kvalsvik, F. (2022). Understanding the role of situational factors on online grocery shopping among older adults. Journal of Retailing and Consumer Services, 68, 103009.
Khalil, H. (2017). UNF Digital Commons the Role of the Quality of a Website in Consumer Perception. NF Graduate Theses and Dissertations, 1–82.
Khan, G. S. (2018). www.econstor.eu.
Khan, M. M. (2018). The Effect of Celebrity Endorsement on Consumer Purchase Intention – Evidence from Q Mobile Linq Advertisement. Pakistan Business Review, (January), 1065–1082.
Khan.S, R. (2016). Influence of Celebrity Endorsement on Consumer Purchase Intention for Existing Products: A Comparative Study. Journal of Business Management, 18(1), 6–12. Retrieved from www.onlinejournal.in
Khurana, D. P., Arora, D. M., & Gupta, M. J. (2023). A Study on Tam in Grocery Apps in India. Journal of Survey in Fisheries Sciences, 10, 4629–4641.
Kian, T. P., Loong, A. C. W., & Fong, S. W. L. (2019). Customer Purchase Intention on Online Grocery Shopping. International Journal of Academic Research in Business and Social Sciences, 8(12), 1579–1595.
Kumar, S., & Timalsina, A. K. (2016). Consumer Attitudes Towards Online Grocery Shopping in Kathmandu Valley. In Proceedings of IOE Graduate Conference (pp. 133–138).
Kurniasari, F., & Riyadi, W. T. (2021). Determinants of Indonesian E-Grocery Shopping Behavior After Covid-19 Pandemic Using the Technology Acceptance Model Approach. UIJRT | United International Journal for Research & Technology |, 03(01), 2582–6832.
KPMG International (2012), Issues Monitor: Sharing knowledge on topical issues in the Retail industry,12, 015 –012, [online].
Khurana, Dr. P., Arora, Dr. M., & Gupta, Ms. J. (2023). A Study on Tam in Grocery Apps in India. Journal of Survey in Fisheries Sciences.
Li, J. U. N. (2019). Mobile Payment with Alipay: An Application of Extended Technology Acceptance Model. IEEE Access, 7, 50380–50387.
Liat, C. B., & Shi Wuan, Y. (2014). (For methodology) Factors Influencing Consumers’ Online Purchase Intention: A Study among University Students in Malaysia. International Journal of Liberal Arts and Social Science, 2(8),
Liew, Y. S., & Falahat, M. (2019). Factors influencing consumers’ purchase intention towards online group buying in Malaysia. International Journal of Electronic Marketing and Retailing, 10(1), 60–77.
Lousã, E. P., Dos, L., & Mendes Mónico, S. (2018). Article ID 703891, 15 pages. The Journal of Organizational Management Studies, 2018, 1–16.
Madina Md Zaini, Z., Ramli, N., Abd Ghani, F., Samsudin, A., Hamid, M., Jusoff, K., … Musa, M. (2011). Online Grocery Shopping: The Affect of Time Availability on Malaysian Consumer Preferences. World Applied Sciences Journal, 12, 60–67.
Marina, H., & Vania, C. (2022). Niat Adopsi Teknologi Online Grocery Shopping: Ekstensi Technology Acceptance Model, 11(1), 93–100.
Mastana, A. S. (2023). Factors Influencing Consumer Intentions to Purchase Groceries Over the Internet: An Exploratory Study During the Pandemic. International Journal of Professional Business Review, 8(2), 1–19.
Mawardi, N. K., & Rahmaningtyas, A. (2023). Online Vegetable Purchase Decision for Consumers in Indonesia,
Milioti, C., Pramatari, K., & Kelepouri, I. (2020). Modelling consumers’ acceptance for the click and collect service. Journal of Retailing and Consumer Services, 56(April), 102149.
Ming, F. C., Hasan, N. H. M., Rahmat, S. M., & Abenoh, N. ’Aini. (2020). Consumer Purchase Behaviour Towards Online Grocery in Melaka. International Journal of Business, Economics and Law, 23(1), 25–33.
Modirghomi, A., & Sarshar, A. (2006). The Effect of Online E-Grocery on Customer Values in the Iranian Market, Mohd Thas Thaker, M. A. Bin, Allah Pitchay, A. Bin, Mohd Thas Thaker, H. Bin, & Amin, M. F. Bin. (2019). Factors influencing consumers’ adoption of Islamic mobile banking services in Malaysia: An approach of partial least squares (PLS). Journal of Islamic Marketing.
Muhammad, N. S., Sujak, H., & Rahman, S. A. (2016). Buying Groceries Online: The Influences of Electronic Service Quality (eServQual) and Situational Factors. Procedia Economics and Finance, 37(16), 379–385.
Mohammad, M., & Szigeti, O. (2023). Relationship Between Attitude and Online Purchase Intention of Dairy Functional Foods in Hungary: An Extended TAM Approach. EUROPEAN RESEARCH STUDIES JOURNAL, XXVI (Issue 1), 545–559.
Monoarfa, T. A., Sumarwan, U., Suroso, A. I., & Wulandari, R. (2023). Switch or stay? Applying a Push–Pull–Mooring Framework to Evaluate Behavior in E-Grocery Shopping. Sustainability (Switzerland), 15(7), 1–18.
Mun, Y. P., Khalid, H., & Nadarajah, D. (2017). Millennials’ Perception on Mobile Payment Services in Malaysia. In Procedia Computer Science (Vol. 124, pp. 397–404).
Elsevier B.V. Nguyen, T. T. H., Nguyen, N., Nguyen, T. B. L., Phan, T. T. H., Bui, L. P., & Moon, H. C. (2019). Investigating Consumer Attitude and Intention. Foods, 8, 1–15.
Onu, C. A., Nwaulune, J., Adegbola, E. A., & Nnorom, G. (2019). The effect of celebrity physical attractiveness and trustworthiness on consumer purchase intentions: A study on nigerian consumers. Management Science Letters, 9(12), 1965–1976.
Pauzi, S. F. F., Thoo, A. C., Tan, L. C., Muharam, F. M., & Talib, N. A. (2017). Factors Influencing Consumers Intention for Online Grocery Shopping - A Proposed Framework. In IOP Conference Series: Materials Science and Engineering (Vol. 215).
Pandiangan, S. M. T., Resmawa, I., Simanjuntak, O. D. P., Sitompul, P. N., & Jefri, R. (2021). Effect of e-satisfaction on repurchase intention in Shopee user students. Budapest International Research and Critics Institute-Journal (BIRCI-Journal), 4(4), 7785-7791.
Pham, H., & Nguyen, T. (2019). The effect of website quality on repurchase intention with the mediation of perceived value: The case study of online travel agencies in Vietnam. Journal of Global Business Insights, 4(1),
Piroth, P., Rüger-Muck, E., & Bruwer, J. (2020). Digitalisation in grocery retailing in Germany: an exploratory study. International Review of Retail, Distribution and Consumer Research, 30(5), 479–497.
Prabowo, H., Hindarwati, E. N., & Yuniarty. (2020). Online grocery shopping adoption: A systematic literature review. In Proceedings of 2020 International Conference on Information Management and Technology, ICIMTech 2020 (pp. 40–45).
Prasad, C. J., & Raghu, Y. (2018). Determinant Attributes of Online Grocery Shopping In India - An Empirical Analysis, 20(2), 18–31.
Punakivi, M., & Saranen, J. (2001). Identifying the success factors in e-grocery home delivery, 29(4), 156–163.
Purwanegara, M. S., & Yuliana, E. (2010). Influence of Word-of-Mouth Communication Towards Indonesian Online Shopper Purchase Intention. Jurnal Manajemen Teknologi, 9(2), 177–197.
Purohit, H., Kalra, D., & Nair, H. K. G. (2023). Technology Acceptance Model and Attitude of Consumers towards Online Shopping with Special Reference to UAE. International Journal of Computations, Information and Manufacturing (IJCIM), 3(1), 35–48.
Radha, G., & Jija. (2013). Influence of Celebrity Endorsement on the Consumer’s Purchase Decision. International Journal of Scientific and Research Publications, 3(11), 2250–3153.
Ramayah, T., Jasmine, Y. A. L., Ahmad, N. H. N. N. H., Halim, H. A., Rahman, S. A. S. A., Yeap, J. A. L. J., … Halim, H. A. (2017). Testing a confirmatory model of facebook usage in smartPLS using consistent PLS. International Journal of Business and Innovation, 3(2), 1–14.
Ramayah, T., & Ignatius, J. (2005). Impact of Perceived usefulness, Perceived ease of use and Perceived Enjoyment on Intention to Shop Online. ICFAI Journal of Systems Management (IJSM), 1–16.
Research-turk, J. O. F. B., & Gürsoy, İ. (2023). The Effect of Informative and Normative Role of Reference Groups on Consumers’ Purchasing Intention through Online Grocery Applications, 15(2), 816–833.
Rayesa, N. F., Gutama, W. A., & Ferisna. (2020). What affects customers to make online grocery purchasing? In IOP Conference Series: Earth and Environmental Science (Vol. 475). Institute of Physics Publishing.
Roy, B., Bhatia, A., & Maitra, R. (2023). Transformation in Destination Attractiveness Attributes after Covid 19 Pandemic: A Review. Atna Journal of Tourism Studies, 18(2), 119–141.
Ryadi, W. T., Kurniasari, F., & Sudiyono, K. A. (2021). Factors influencing consumer’s intention towards e-grocery shopping: An extended technology acceptance model approach. Economics, Management and Sustainability,
Sa’ait, N., Kanyan, A., & Nazrin, M. F. (2016). The Effect of E-WOM on Customer Purchase Intention. International Academic Research Journal of Social Science, 2(1), 73–80. 377
Samuel, N., Onasanya, S. A., & Olumorin, C. O. (2018). Perceived Usefulness, Ease of Use and Adequacy of Use of Mobile Technologies by Nigerian University Lecturers. International Journal of Education and Development Using Information and Communication Technology, 14(3), 5–16.
Saphores, J. D., & Xu, L. (2021). E-shopping changes and the state of E-grocery shopping in the US - Evidence from national travel and time use surveys. Research in Transportation Economics, 87(October 2019).
Schlüschen, A. (2016). Celebrity Endorsement in social media. Encyclopedia of E-Commerce Development, Implementation, and Management, 1940–1956.
Science, M. O. F. (2020). Incorporating Success and Failure Factors in Enhancing the Last Mile Delivery System of (Online) Grocery Retailers.
Science, E. (2021). What affects customers to make online grocery purchasing? What affects customers to make online grocery purchasing?
Seno, D., & Lukas, B. A. (2007). The equity effect of product endorsement by celebrities: A conceptual framework from a co-branding perspective. European Journal of Marketing, 41(1–2), 121–134.
Shamim, K., Ahmad, S., & Alam, M. A. (2021). COVID-19 health safety practices: Influence on grocery shopping behavior.
Singh, R., & Rosengren, S. (2020). Why Do Online Grocery Shoppers Switch? An Empirical Investigation of Drivers of Switching in Online Grocery.
Sharifpour, Y., Khan, M. N. A. A., Alizadeh, M., RahimAkhgarzadeh, M., & Mahmodi, E. (2016). The influence of electronic word-of-mouth on consumers’ purchase intentions and brand awareness in Iranian telecommunication industry. International Journal of Supply Chain Management, 5(3), 133–141.
Sowmyanarayanan, R., Krishnaa, G., & Gupta, D. (2021). Beyond Kirana Stores: A Study on Consumer Purchase Intention for Buying Grocery Online. Smart Innovation, Systems and Technologies (Vol. 196).
Suki, N. M. (2014). Does celebrity credibility influence Muslim and non-Muslim consumers’ attitudes toward brands and purchase intention? Journal of Islamic Marketing, 5(2), 227–240.
Sulthana, A. N., & Vasantha, S. (2019). Influence of electronic word of mouth eWOM on purchase intention. International Journal of Scientific and Technology Research, 8(10), 1–5.
Tang, M. B., Dieo, B. A., Suhaimi, M. K. A. M., & Andam, J. L. A. (2022). The emergence of e-wallet in sarawak: factors influencing the adoption of sarawak pay. International Journal of Business and Society, 23(3), 1423–1442.
Theses, G., Shatskikh, A., Anna Shatskikh, by, Professor, M., Yang, W., Cobanoglu, C., & Agarwal, A. (2013). Scholar Commons Consumer acceptance of Mobile Payments in Restaurants Part of the Databases and Information Systems Commons, and the Hospitality Administration and Management Commons Consumer Acceptance of Mobile Payments in Restaurants, (January).
Tsu, T. T. (2011). an Investigation on the Adoption of, (April), 101.
Upadhyay, A. K., Khandelwal, K., Nandan, T., & Mishra, P. (2018). Sales technology usage: Modeling the role of support service, peer usage, perceived usefulness and attitude. Asia Pacific Journal of Marketing and Logistics, -Ur-Rehman, S., Talatbano, & Anambhatti. (2019). Factors Influencing Online Purchase Intention with the Mediating Role of Customer Satisfaction. International Journal of Economics, 27(1), 235–252.
Yeganegi, R., & Elias, N. F. (2016). Measuring the User Acceptance on Online Hypermarket Shopping System Based on UTAUT Model. International Journal of Management and Applied Science, (2), 2394–7926.
V. De Leon, M. (2018). Factors Influencing Behavioral Intention to Use Mobile Banking. International Journal of Business and Social Science, 9(9), 118–137.
Venkata Subbiah, P., & Sathish, A. S. (2020). Exploring the influences of celebrity endorsement on purchase intention and brand loyalty among rural youth. Journal of Critical Reviews, 7(6), 426–431.
Widanengsih, E. (2020). The Effect of Easy Perception and Website Quality on Purchase Decisions in Marketplace Tokopedia. Journal of Reseacrh in Business, Economics, and Education, 2(3), 602–611.
Yan, X., Shah, A. M., Zhai, L., Khan, S., & Shah, S. A. A. (2018). Impact of mobile electronic word of mouth (EWOM) on consumers purchase intentions in the fast-causal restaurant industry in Indonesia. In Proceedings of the Annual Hawaii International Conference on System Sciences (Vol. 2018-Janua, pp. 3801–3810).
Yap, Y. Y., Tan, S. H., Tan, S. K., & Choon, S. W. (2023). Online grocery shopping intention: Elderly’s perspective in Malaysia. Heliyon, 9(10), e20827.
Zaidi, S. D. A., Gondal, B. J., Yasmin, A., Rizwan, M., & Urooj, M. (2015). Antecedents of Online Shopping Intention: A Study held in Pakistan. Journal of Sociological Research, 5(1), 231–247.
Zerbini, C., Bijmolt, T. H., Maestripieri, S., & Luceri, B. (2022). Drivers of consumer adoption of e-Commerce: A meta-analysis. International Journal of Research in Marketing.
Zhou, T. (2018). Examining users’ switch from online banking to mobile banking. International Journal of Networking and Virtual Organisations, 18(1), 51–66.
Zolfaghari, A., Thomas-Francois, K., & Somogyi, S. (2023). Consumer adoption of digital grocery shopping: what is the impact of consumer’s prior-to-use knowledge? British Food Journal, 125(4), 1355–1373.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Noor Reenshafirra Rosli, Zahariah Sahudin, Lennora Putit
This work is licensed under a Creative Commons Attribution 4.0 International License.
