Customers’ Intention to Use Digitalized Islamic Crowdfunding: The Case Of Bimb Sadaqa House
DOI:
https://doi.org/10.14738/assrj.106.2.15001Keywords:
Islamic crowdfunding, BIMB, Sadaqa House, Digital intentionAbstract
This study aims to investigate the factors that influence BIMB customers' intention to utilise Sadaqa House, a digitalized Islamic crowdfunding platform. This study utilised the Theory of Planned Behavior (TPB) as a conceptual framework with four (4) independent variables, namely attitude, subjective norms, perceived behavioural control, and religiosity, and one dependent variable, namely intention to use digitalized Islamic crowdfunding. BIMB clients in Selangor were sent an online questionnaire, Google Form, via several social media platforms. There was a total of 250 respondents collected. The findings revealed that subjective norm was the most influential factor in predicting consumer intention to use Sadaqa House BIMB. This was followed by an attitude indicating that supportive ideas from others, such as families, relatives, peers, and acquaintances, can influence the respondent's choice to utilise Sadaqa House. However, perceived behavioural control and religiosity have little impact on the intention to use Sadaqa House BIMB. The results suggested that BIMB should permit all non-profit organizations, private and public sectors, and communities to contribute to this digitalized Islamic crowdfunding initiative organised by Sadaqa House BIMB. Additionally, the study suggests that more campaigns be conducted to create and promote awareness. With increased awareness, not only the individual but also the individual's circle will be influenced to utilise this digitalized Islamic crowdfunding. This study differs from previous research in that it provides a new perspective by employing TPB and introducing a new variable, religiosity.
References
Hamsi, A. S., Bahry, F. D. S., Tobi, S. N. M., & Masrom, M. (2015). Cybercrime over Internet Love Scams in Malaysia: A Discussion on the Theoretical Perspectives, Connecting Factors and Keys to the Problem. Journal of Management Research, 7(1), 27–39. https://doi.org/10.5296/jmr.v7i2.6938
The Sun Daily. (2019). RM410m losses recorded from last year to August to cyber scams. The Malaysian Reserve.
Ahn, J., Sura, S., & An, J.-C. (2017). Intention to donate via social network sites ( SNSs ) A comparison study between Malaysian and. Information Technology & People, 31(4), 910–926. https://doi.org/10.1108/ITP-12-2015-0307
Li, Q. (2017). Research on impact factors for online donation behavior of bank customer. Journal of Finance and Data Science, 3, 13–19. https://doi.org/10.1016/j.jfds.2017.09.001
Sarea, A., & Bin-Nashwan, S. A. (2021). Guide to giving during the COVID-19 pandemic: the moderating role of religious belief on donor attitude. International Journal of Ethics and Systems, 37(1), 90–104. https://doi.org/10.1108/JIABR-05-2020-0136
Shier, M. L., & Handy, F. (2012). Understanding online donor behavior: the role of donor characteristics, perceptions of the internet, website and program, and influence from social networks. International Journal of Nonprofit and Voluntary Sector Marketing, 17, 219–230. https://doi.org/10.1002/nvsm.1425
Treiblmaier, H., & Pollach, I. (2006). A Framework for Measuring People’s Intention to Donate Online. PACIS 2006 - 10th Pacific Asia Conference on Information Systems: ICT and Innovation Economy, 808–819.
Mohamad Puad, N. A., Jamlus Rafdi, N., Ismail, A. Y., Azman, A. S., & Abdullah, I. (2015). Penubuhan Rumah Sedekah: Isu dan Cabaran. International Conference On Postgraduate Research (ICPR2015), December, 61–71.
Ismail, A. Y. bin, Rafdi, N. bt J., Puad, N. A. bt M., & Azman, A. S. bt. (2015). A preliminary on the Islamic bank’s acceptance towards the establishment of the Sadaqa House. Seminar on Sadaqa House, October, 1–9.
Shahar, W. S. S., Shafii, Z., Ahmad, N. W., Bahari, N. F., Ahmad, K. A., & Suhaimi, F. M. (2016). The Establishment Sadaqa House in Malaysia: A Bank Perspective. 2nd International Conference on Economics & Banking 2016, 46–56.
Hameedi, L. B. M., & Miskami, S. (2016). Proposed Model for the Implementation of Sadaqa House as Banking Product or Service. International Journal of Islamic Economics and Finance Studies, 2(2), 1–12. https://doi.org/10.12816/0036621
Musafar Hameed, L. B., Mohamad Suhaimi, A. F., & Jamaludin, N. I. (2018). Model Sadaqa House: Menyantuni Kebajikan Ummah. The 6th International Seminar on Entrepreneurship and Business (ISEB 2018), 860–867.
Ching Yee, E. T., Qing, K. Z., Wan, L. C., & Hooi, T. K. (2020). Public Intention to Participate in Using Crowdfunding.
Anglin, A. H., Short, J. C., Jr, D. J. K., Mckenny, A. F., & Allison, T. H. (2019). Third-Party Signals in Crowdfunded Microfinance : The Role of Microfinance Institutions. https://doi.org/10.1177/1042258719839709
Shofiyyah, M., Aisyah, A. R., & Shifa, M. N. (2019). Awarness And Motivation In Crowdfunding For Islamic Banking And Finance Research. Global Journal Al-Thaqafah, 7, 7–18. 170
Ghazali, N. H., & Yasuoka, T. (2018). Awareness and Perception Analysis of Small Medium Enterprise and Start-up Awareness and Perception Analysis of Small Medium Enterprise and Start-up Towards FinTech Instruments : Crowdfunding and Peer-to-Peer Lending in Malaysia. International Journal of Finance and Banking Research, 4(1), 13–24. https://doi.org/10.11648/j.ijfbr.20180401.12
Tan, V. (2021). World Islamic Fintech Awards 2020: Rainbow after the storm. IFNFINTECH. https://ifnfintech.com/world-islamic-fintech-awards-2020-rainbow-after-the-storm/
Shairy, Z. (2021). No Title.
Islamic Bankers Resource Centre. (2018). https://islamicbankers.me/2018/04/19/sadaqa-house-thecrowdfund-that-could/
Bank Islam Malaysia Berhad. (2018). Annual Report Bank Islam Malaysia Berhad 2018.
Oseni, U. A., & Ali, S. N. (2019). Fintech in Islamic Finance : Theory and Practice (Issue July). https://doi.org/10.4324/9781351025584-1
M Dasar, M. H., & Sujimon, M. S. (2018). The Classical Islamic Veiw of Sadaqah: A Preliminary Study. 1(2), 89–98.
Ajzen, I. (2019). TPB Questionnaire Construction Constructing a Theory of Planned Behaviour Questionnaire. University of Massachusetts Amherst, 1–7. http://people.umass.edu/~aizen/pdf/tpb.measurement.pdf
Fayolle, A., & Gailly, B. (2004). Using the theory of planned behavior to assess entrepreneurship teaching programs: A first experimentation. 14th Annual IntEnt Conference, January, 12.
Seni, N. N. A., & Ratnadi, N. M. D. (2017). Theory of Planned Behavior Untuk Memprediksi Niat Berinvestasi. E-Jurnal Ekonomi Dan Bisnis Universitas Udayana, 12, 4043. https://doi.org/10.24843/eeb.2017.v06.i12.p01
Ajzen, I., & Fishbein, M. (2021). The Influence of Attitudes on Behavior. The Handbook of Attitudes, July, 187–236. https://doi.org/10.4324/9781410612823-13
Ajzen, I. (1991a). The Teory of Planned Behavior. Organizational Behavior and Human Decision Process, 179–211.
Ajzen, I. (1991b). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179–211. https://doi.org/10.1016/0749-5978(91)90020-T
Amin, H., Amin, H., Rahim, A., Rahman, A., & Abdul Razak, D. (2014). Consumer acceptance of islamic home financing. International Journal of Housing Markets and Analysis, 7(3), 307–332. https://doi.org/10.1108/IJHMA-12-2012-0063
Sekaran, U., & Bougie, R. (2016). Research Methods for Business A Skill-Building Approach Seventh Edition.
Sinar Harian. (2020). Jumlah penduduk Malaysia kini 32.69 juta orang. https://www.sinarharian.com.my/article/109855/BERITA/Nasional/Jumlah-penduduk-Malaysia-kini-3269-juta-orang Siragusa, L., & Dixon, K. C. (2009). Theory of planned behaviour: Higher education students’ attitudes towards ICT-based learning interactions. ASCILITE 2009 - The Australasian Society for Computers in Learning in Tertiary Education, 969–980.
Roscoe, J. T. (1975). Fundamental research statistics for the behavioral sciences. Holt, Rinehart and Winston, Inc. URL: http://dx.doi.org/10.14738/assrj.106.2.15001 171
Anderson, J. C., & Gerding, D. W. (1988). Structural equation modeling in practice: areview and recommended two step approach. Psychological Bulletin, 411–423.
Aji, H. M., Albari, A., Muthohar, M., Sumadi, S., Sigit, M., & Muslichah, I. (2021). Investigating the determinants of online infaq intention during the COVID-19 pandemic : an insight from Indonesia. Journal of Islamic Accounting and Business Research, 12(1), 1–20. https://doi.org/10.1108/JIABR-05-2020-0136
Chen, G. Y. (2019). The Influence of Sales Promotion, Perceived Product Quality and Hedonic Perception on Consumers’ Purchase Intention - The Moderating Effect of Brand Awareness.
Ibrahim, M. A., Fisol, W. N. M., & Haji-Othman, Y. (2017). Customer Intention on Islamic Home Financing Products: An Application of Theory of Planned Behavior (TPB). Mediterranean Journal of Social Sciences, 8(2), 77–86. https://doi.org/10.5901/mjss.2017.v8n2p77
Bin-Nashwan, S. A., & Al-Daihani, M. (2020). Fundraising campaigns via social media platforms for mitigating the impacts of the COVID-19 epidemic. Journal of Islamic Marketing © EmeraldPublishingLimited, 1–22. https://doi.org/10.1108/JIMA-07-2020-0200
Subekhi, R. F., & Ratnasari, R. T. (2017). Religiousity and TPB towards Intention to Give Infaq. Jurnal Ekonomi Dan Bisnis Islam, 3(2), 1–10.
Lutfi, M. A., & Ismail, M. A. (2016). Sadaqah-Based Crowdfunding Model for Microfinancing And Health Care. Journal of Muamalat and Islamic Finance Research, 13(2), 1–19.
Bank Islam Malaysia Berhad. (2020). Integrated Annual Report- Corporate.
Bank Islam Malaysia Berhad. (n.d.). Bank Islam Sadaqa House.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Norzitah Abdul Karim, Nur Adibah Ab Aziry, Nurul Izzaty Mohamad Ridzuan, Mohamad Nizam Jaafar, Amirul Afif Muhamat
This work is licensed under a Creative Commons Attribution 4.0 International License.
