Impact of Online Promoting Techniques on Moving Forward the Status of Businesses within the covid-19 Circumstance: Ghana as the Merging Point.
DOI:
https://doi.org/10.14738/assrj.89.10828Keywords:
Ghana, Internet marketing, electronic business, e-commerce, Covid-19Abstract
The expanding improvement of data innovation and communication has delivered a wide impact on commerce processes. The Web has made it conceivable to reach universal markets as the foremost successful means of electronic showcasing or marketing with worldwide scope. Be that as it may, in Ghana, numerous companies were ignorant of the need of utilizing different showcasing and online promoting strategies and their impacts on companies' circumstances until basic circumstances such as this so-called pandemic. This article looks at the definitions and standards of showcasing and online deals, e-commerce, their pros and cons to thrust companies and teach to utilize this kind of marketing and business. This ponder demonstrates that this sort of promoting and exchange as a vital and competitive advantage has contributed altogether to deals development and expanded the share of the inner and outside market share to Ghanaian companies within the competitive age. With the expanding world competition and the predominance of the Coronavirus, get to worldwide markets has gotten to be more complicated, and the require for modern worldwide devices and strategies can be of incredible offer assistance in this respect. The shrewd utilize of e-commerce innovation can offer assistance Ghanaian companies move forward exchange proficiency, make more dynamic cooperation within the worldwide exchange field and offer assistance fortify the country’s position on territorial and worldwide markets.
References
Audrey, Gilmore; Damian, Gallagher; Scott, Henry (2007) E-marketing and SMEs: operational lessons for future, European Business Review, volume 19, number 3, pp.234-247.
Avlonitis, G.J., and Karayanni, D.A. (2000), "The impact of internet use on business-to-business marketing: examples from American and European companies," Industrial Marketing Management, Vol. 29 No. 5, pp. 441-59.
Bengisson maria, Boter Hakan, vanyushyn Vladimir(2007) Integrating The internet and marketing operations international small business journal, Vol. 25, No.1, pp.27-48.
Bernroider, Edward W.N. (2008) E-marketing utilization, endogenous situation and organizational performance in Internet marketing and advertising, Vol. 4, No. 2,3,4, February, pp.262-280.
Chapman, P., Szczygiel, M. and Thompson, D. (2000), "Building internet capabilities in SMEs," Logistic Information Management, Vol. 13 No. 6, pp. 353-60.
Ching, H.L. and Ellis, P. (2004), "Marketing in cyberspace: what factors drive e-commerce adoption?", Journal of Marketing Management, Vol. 20, pp. 409-29.
Dean, DL, Menguc, B & Myers, CP 2000, 'Revisiting firm characteristics, strategy, and export performance relationship: A survey of the literature and an investigation of New Zealand small manufacturing firms,' Industrial marketing management, Vol. 29, no. 5, pp. 461-477.
Dilts, Jeffrey; Hauser, William J. Hausknecht, Douglas (2006) Hybrid multichannel approach to internet marketing: think globally, act locally, International Journal of Internet Marketing and Advertising, Volume 3, Number 2, 13 July, pp. 107-119.
Egan, T., Clancy, S. and O'Toole, T. (2003), "The integration of e-commerce tools into the business processes of SMEs," Irish Journal of Management, Vol. 24 No. 1, p. 139.
Jeffcoate, J., Chappell, C. and Feindt, S. (2002), "Best practice in SME adoption of e-commerce," Benchmarking,
Kiang, M. Y., and Chi, R.T. (2001) A framework for analyzing the potential benefits of internet marketing.Journal of electronic commerce research, No.4, pp.157-163.
Kula, V. and Tatoglu, E. (2003), "An exploratory study of internet adoption by SMEs in an emerging economy," European Business Review, Vol. 15 No. 5, pp. 324-33.
Mattsson, Jan; Rendtroff, Jacob Dahl, (2006) Emarketing ethics, International journal of internet marketing and advertising, Vol. 3, No.1, February, pp.35-47.
N. Sheth, Jagdish; Sharma, Arun, (2005) International e-marketing: opportunities and issues, International Marketing Review, Volume 22, Number 6, pp. 611-622.
Nguyen, T.D. and Barrett, N.J. (2006), "The adoption of the internet by export firms in transitional markets," Asia Pacific Journal of Marketing & Logistics, Vol. 18 No. 1, pp. 29-42.
Prasad, v. Kanti, Ramamurthy k. and Naidu G.M.(2001); "The influence of internet-marketing integration on marketing competencies and export performance," Journal of international marketing, Vol. 9, No. 4,2001, pp. 82-110.
Rezaeinejad, I. and Chernikov, S.U., 2021. Impact of Covid-19 on Iran startups at biotech, pharmaceutical, engineering and other innovative industries. In SHS Web of Conferences (Vol. 114, p. 01018). EDP Sciences.
Sadowski, B.M., Maitland, C., and Van Douyer, J. (2002), "Strategic use of the internet by small and mediumsized companies: an exploratory study," Information Economics and Policy, Vol. 14 No. 1, pp. 75-93.
Smith, P.R., and Chaffy, D. (2001) E-marketing excellence: at the heart of e-business, Butterworth,Heinemann, Oxford, UK, p.1.
Straus, Judy, and Frost, Raymond,(2001) e-marketing, 2 edition, Prentice Hall, p 22.
Windrum, P. and de Barranger, P. (2003), "The adoption of e-business technology by SMEs," in Jones, O., and Tilley, F. (Eds), Competitive Advantage in SMEs, Wiley, Cheltenham.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2021 ELVIS SELASE APHU, Ekor Sophia Enyonam Abra
This work is licensed under a Creative Commons Attribution 4.0 International License.
