Influence of marketing in New Product Development

Tamoor Danish

doi:10.14738/assrj.73.7897

Influence of marketing in New Product Development

Authors

Tamoor Danish Riphah International University

DOI:

https://doi.org/10.14738/assrj.73.7897

Keywords:

Concluded, Impact, Substantial job

Abstract

Several marketing researchers have concluded that in many organizations the position of marketing decreases and loses its impact. If marketing plays (or should play) a substantial job inside the firm, this capability should have a noticeable voice in new product development (NPD).

Keywords: Concluded, Impact, Substantial job

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Published

2020-03-17

How to Cite

Danish, T. (2020). Influence of marketing in New Product Development. Advances in Social Sciences Research Journal, 7(3), 82–91. https://doi.org/10.14738/assrj.73.7897