A Systematic Literature Review Examining the Lean Startup and Organizational Learning
DOI:
https://doi.org/10.14738/abr.107.12713Keywords:
Business model innovation, Business experimentation, Customer discovery, Lean startup, Organizational learning, Systematic literature reviewAbstract
The lean startup refers to a decade-old, practitioner-developed, hypothesis-driven entrepreneurship method that entrepreneurs use to develop scalable new products, business models, and enterprises by learning through experimentation. Since its introduction, the lean startup empiric literature has evolved, and opportunities exist to extend these works. This review engages the research question- What relationship does the lean startup have with organizational learning? Utilizing systematic and snowball techniques, this review engages 132 citations- 38 lean startup, 21 lean startup-related, 72 organizational learning, and 1 systematic literature review method. This paper offers multiple contributions to the literature. It identifies multiple characterizations of the lean startup. This analysis highlights that the lean startup situates well with multiple aspects of organizational learning- including process, behavioral, and cognitive. However, it finds limited evidence reflecting a direct effect of the lean startup on organizational learning. Accordingly, while this work does extend current publications, it sees the need to build on the extant literature, emphasizing lean startup’s direct influence on organizational learning. Emerging from this observation is a research question that captures this opportunity- How does the lean startup method’s use directly impact organizational learning in nascent ventures? Finally, from this question and considerations around the study’s findings and limitations, this review proffers multiple questions that define an agenda for future empiric research around these two phenomena.
References
Aghion, P., Bolton, P., Harris, C. (1991) ‘Optimal Learning by Experimentation’, Review of Economic Studies, 58, pp. 621–654.
Ahuja, G. and Katila, R. (2004) ‘Where do resources come from? The role of idiosyncratic situations’, Strategic Management Journal, 25(89), pp. 887–907.
Andries, P. and Debackere, K. (2007) ‘Adaptation and performance in new businesses: Understanding the moderating effects of independence and industry’, Small Business Economics, 29(1–2), pp. 81–99.
Andries, P., Debackere, K., and van Looy, B. (2013) ‘Simultaneous Experimentation as a Learning Strategy: Business Model Development Under Uncertainty’, Strategic Entrepreneurship Journal, 7(4) Hoboken: Wiley Periodicals Inc., p. 288.
Argote, L. (2011) ‘Organizational learning research: Past, present, and future’, Management Learning, 42(4),
Argyris, C. (1995) ‘A learning framework’, Journal of Managerial Psychology, 10(6), pp. 20–26.
Argyris, C., and Schon, D. (1978) Organizational learning- A theory of action approach. San Francisco, Jossey-Bass.
Argyris, C. and Schon, D.A. (1974) ‘Theory in practice: Increasing professional effectiveness’. San Francisco, Jossey-Bass.
Bajwa, S.S., Wang, X., Duc, A.N., and Abrahamsson, P. (2017) ‘“Failures” to be celebrated: an analysis of major pivots of software startups’, Empirical Software Engineering, 22(5), pp. 2373–2408.
Baldassarre, B., Calabretta, G., Bocken, N.M.P., and Jaskiewicz, T. (2017) ‘Bridging sustainable business model innovation and user-driven innovation: A process for sustainable value proposition design’, Journal of Cleaner Production, 147, pp. 175–186.
Bingham, C.B., and Davis, J.P. (2012) ‘Learning Sequences: Their Existence, Effect, And Evolution’, Academy of Management Journal, 55(3), p. 611.
Bingham, C.B. and Haleblian, J. (2012) ‘How firms learn heuristics: Uncovering missing components of organizational learning’, Strategic Entrepreneurship Journal, 6(2), p. 152.
Bland, D.J. and Osterwalder, A. (2019) Testing Business Ideas: A Field Guide for Rapid Experimentation (Strategyzer). Hoboken, NJ. John Wiley and Sons Inc.
Blank, S. (2005) The Four Steps to the Epiphany. Pescadero, California. K & S Ranch.
Blank, S. (2013) ‘Why the lean start-up changes everything’, Harvard Business Review, 91(5), pp. 63–72.
Blank S, D and Dorf, R. (2012) The startup owner’s manual. Vol. 1- the step-by-step guide for building a great company. Pescadero, Calif.: K&S Ranch, Inc.,
Bojovic, N., Genet, C. and Sabatier, V. (2018) ‘Learning, signaling, and convincing: The role of experimentation in the business modeling process’, Long Range Planning, 51(1), pp. 141–157.
Bortolini, R.F., Nogueira Cortimiglia, M., Danilevicz, A. de M.F. and Ghezzi, A. (2018) ‘Lean Startup: a comprehensive historical review’, Management Decision, p. MD-07-2017-0663.
Brews, P.J. and Hunt, M.R. (1999) ‘Learning to plan and planning to learn: Resolving the planning school/learning school debate’, Strategic Management Journal, 20(10), pp. 889–913.
Brinckmann, J., Grichnik, D., and Kapsa, D. (2010) ‘Should entrepreneurs plan or just storm the castle? A meta-analysis on contextual factors impacting the business planning-performance relationship in small firms’, Journal of Business Venturing, 25(1), pp. 24–40.
Callander, S. (2011) ‘Searching and learning by trial and error’, American Economic Review, 101(6), pp.
Camuffo, A., Cordova, A., Gambardella, A., and Spina, C. (2020) ‘A Scientific Approach to Entrepreneurial Decision Making- Evidence from a Randomized Control Trial’, Management Science, 66(2), pp. 564–586.
Cannon, M.D., and Edmundson, A.C. (2005) ‘Failing to Learn, and Learning to Fail (Intelligently)- How Great Organizations Put Failure to Work to Innovate and Improve’, Long Range Planning, 38(3) London: Pergamon Press Inc., pp. 299–319.
Christensen, C.M., Hall, T., Dillon, K. and Duncan, D.S. (2016) Know your customers’ jobs to be done’ Harvard Business Review. 9, pp. 52-62.
Cohen, W.M., and Levinthal, D.A. (1990) ‘Absorptive Capacity: A New Perspective on Learning and Innovation’, Administrative Science Quarterly, 35(1), p. 128.
Contigiani, A. and Levinthal, D.A. (2018b) ‘Situating the construct of lean start-up: adjacent conversations and possible future directions.’, Industrial & Corporate Change, 28(3), pp. 551–564.
Cook, T.D. and Campbell, D.T. (1979), The design and conduct of true experiments and quasi-experiments in field settings. In Mowday, RT and Steers, RM (eds), Reproduced in part in ‘Research in Organizations: Issues and Controversies’. Goodyear Publishing Company, Santa Monica, CA.
Cortimiglia, M.N., Ghezzi, A. and Frank, A.G. (2016) ‘Business model innovation and strategy making nexus: evidence from a cross-industry mixed-methods study’, R&D Management, 46(3) Wiley Online Library, pp.
Croll, A., and Yoskovitz, B. (2013) Lean Analytics: Use Data to Build a Better Startup Faster. Sebastopol, CA: O’Reilly Media.
Crossan, M.M., Lane, H.W., and White, R.E. (1999) ‘An organizational learning framework: From intuition to institution’, The Academy of Management Review, 24(3), pp. 522–537.
Cyert, R.M. and March, J.G. (1963) ‘A behavioral theory of the firm’, Englewood Cliffs, NJ, Prentice-Hall. York, J. M. (2022). A Systematic Literature Review Examining the Lean Startup and Organizational Learning. Archives of Business Research, 10(7). 92-
De Cock, R., Bruneel, J. and Bobelyn, A. (2020) ‘Making the lean start-up method work: The role of prior market knowledge’, Journal of Small Business Management, 58(5), pp. 975–1002.
De Geus, A.P. (1988) Planning as learning. Harvard Business Review. 2, pp. 70-74.
Dutta, D.K. and Crossan, M.M. (2005) ‘The Nature of Entrepreneurial Opportunities: Understanding the Process Using the 4I Organizational Learning Framework, Entrepreneurship Theory and Practice, 29(4), pp.
Easterby-Smith, M., (1997). Disciplines of organizational learning: contributions and critiques. Human Relations, 50(9), pp.1085-1113.
Eesley, C. and Wu, L. (2020) ‘For Startups, Adaptability, and Mentor Network Diversity Can be Pivotal-Evidence from a Randomized Experiment on a MOOC Platform’, MIS Quarterly, 44(2), pp. 661–697.
Eisenhardt, K.M. and Tabrizi, B.N. (1995) ‘Accelerating Adaptive Processes: Product Innovation in the Global Computer Industry’, Administrative Science Quarterly, 40(1), p. 84.
Eisenmann, T., Ries, E. and Dillard, S. (2011) ‘Hypothesis-Driven Entrepreneurship: The Lean Startup’, Harvard Business School Background Note 812-095
Elkjaer, B. (2004) ‘Organizational Learning’, Management Learning, 35(4), pp. 419–434.
Enkel, E., Perez-Freije, J. and Gassmann, O. (2005) ‘Minimizing Market Risks Through Customer Integration in New Product Development: Learning from Bad Practice’, Creativity and Innovation Management, 14(4),
Felin, T., Gambardella, A., Stern, S., and Zenger, T. (2020) ‘Lean startup and the business model: Experimentation revisited’, Long Range Planning, 53(4), p. 101889.
Fiol, C.M., and Lyles, M.A. (1985) ‘Organizational learning’, The Academy of Management Review (pre-1986), 10(000004), p. 803.
Foss, N.J. and Saebi, T. (2017) ‘Fifteen Years of Research on Business Model Innovation’, Journal of Management, 43(1), pp. 200–227.
Frederiksen, D.L. and Brem, A. (2017) ‘How do entrepreneurs think they create value? A scientific reflection of Eric Ries’ Lean Startup approach’, International Entrepreneurship and Management Journal, 13(1), pp.
Furr, N. and Dyer, J. (2014) ‘The Innovator’s Dilemma, Innovator’s Method’, Cambridge, MA. Harvard Business Review Press.
Gans, J.S., Stern, S. and Wu, J. (2019) ‘Foundations of entrepreneurial strategy’, Strategic Management Journal, 40(5), pp. 736–756.
Gbadegeshin, S. and Heinonen, L. (2016) ‘Application of the Lean Start-Up Technique in Commercialization of Business Ideas and Innovations’, International Journal of Business Management and Research, 43(1), pp.
Ghezzi, A. (2020) ‘How Entrepreneurs make sense of Lean Startup Approaches: Business Models as cognitive lenses to generate fast and frugal Heuristics’, Technological Forecasting and Social Change, 161(September), p. 120324.
Ghezzi, A. (2018) ‘Digital startups and the adoption and implementation of Lean Startup Approaches: Effectuation, Bricolage and Opportunity Creation in practice’, Technological Forecasting and Social Change, 146(September), pp. 945–960.
Ghezzi, A., Cavallaro, A., Rangone, A., and Balocco, R. (2015) ‘A comparative study on the impact of the business model design and lean startup approach vs. traditional business plan on mobile startups performance’, ICEIS 2015- 17th International Conference on Enterprise Information Systems, Proceedings. Barcelona, Spain. April 27 - 30, 2015: Portugal, SCITEPRESS - Science and Technology Publications, LDA., Vol.3, pp. 196–203.
Ghezzi, A. and Cavallo, A. (2020) ‘Agile Business Model Innovation in Digital Entrepreneurship: Lean Startup Approaches’, Journal of Business Research, 110(June), pp. 519–537. 123
Grimes, M.G. (2018) ‘The Pivot: How Founders Respond to Feedback through Idea and Identity Work’, Academy of Management Journal, 61(5), pp. 1692–1717.
Gruber, M., MacMillan, I.C. and Thompson, J.D. (2008) ‘Look Before You Leap: Market Opportunity Identification in Emerging Technology Firms’, Management Science, 54(9), pp. 1652–1665.
Gruber, M., Tal, S., Gruber, M. and Tal, S. (2017) Where to play. Upper Saddle River, NJ. FT Publishing International (Pearson.
Gulati, R. (1999) ‘Network location and learning: the influence of network resources and firm capabilities on alliance formation’, Strategic Management Journal, 20(5), pp. 397–420.
Harms, R. (2015) ‘Self-regulated learning, team learning, and project performance in entrepreneurship education- learning in a lean startup environment’, Technological Forecasting and Social Change, 100, pp.
Harms, R., Marinakis, Y., and Walsh, S.T. (2015) ‘Lean startup for materials ventures and other sciencebased ventures- under what conditions is it useful?’, Translational Materials Research, 2(3), p. 035001.
Harms, R. and Schwery, M. (2020) ‘Lean Startup: Operationalizing Lean Startup Capability and testing its performance implications’, Journal of Small Business Management, 58(1), pp. 200–223.
Huber, G.P. (1991) ‘Organizational Learning: The Contributing Processes and the Literatures’, Organization Science, 2(1), pp. 88–115.
Ingram, P. and Baum, J.A.C. (1997) ‘Opportunity And Constraint: Organizations’learning From The Operating And Competitive Experience Of Industries’, Strategic Management Journal, 18(S1), pp. 75–98.
Katila, R. and Ahuja, G. (2002) ‘Something old, something new: A longitudinal study of search behavior and new product introduction’, Academy of Management Journal, 45(6), pp. 1183–1194.
Kerr, W.R., Nanda, R. and Rhodes-Kropf, M. (2014) ‘Entrepreneurship as experimentation’, Journal of Economic Perspectives, 28(3), pp. 25–48.
Kim, J.-Y. and Miner, A.S. (2007) ‘Vicarious Learning from The Failures and Near-Failures of Others: Evidence from The U.S. Commercial Banking Industry’, Academy of Management Journal, 50(3), pp. 687–
Kim, N. and Atuahene-Gima, K. (2010) ‘Using Exploratory and Exploitative Market Learning for New Product Development *’, Journal of Product Innovation Management, 27(4), pp. 519–536.
Krafcik, J.F. (1988) ‘Triumph of the lean production system’, Sloan Management Review, 30(1), p. 41.
Kreiser, P.M. (2011) ‘Entrepreneurial orientation and organizational learning: The impact of network range and network closure’, Entrepreneurship: Theory and Practice, 35(5), pp. 1025–1050.
Kuratko, D.F., Fisher, G. and Audretsch, D.B. (2020) ‘Unraveling the entrepreneurial mindset’, Small Business Economics, pp. 1-11.
Ladd, T. (2020) ‘Science and Swagger for Success: The Interactions of Hypothesis Testing and Self-Efficacy to Influence Business Model Performance’, Business Models and Cognition. 4, pp. 233–252.
Ladd, T. and Kendall, L. (2017) ‘Resolving the Risk Paradox: Entrepreneurial Cognition in the Lean Startup Method’, Journal of Applied Business and Economics, 19(11), pp. 27–41. Available at: http://t.www.nabusinesspress.com/JABE/JABE19-11/LaddT_19_11_.pdf (Accessed: 15 January 2020).
Ladd, T., Lyytinen, K., and Gemmell, R. (2015) ‘How Customer Interaction and Experimentation Advance New Venture Concepts in a Cleantech Accelerator’, Academy of Management Proceedings, 2015(1), p. 11415.
Leatherbee, M. and Katila, R. (2020) ‘The lean startup method: Early-stage teams and hypothesis-based probing of business ideas’, Strategic Entrepreneurship Journal, 14(4), pp. 570–593.
Levinthal, D.A. and March, J.G. (1981) ‘A model of adaptive organizational search’, Journal of economic behavior & organization, 2(4) North-Holland, pp. 307–333.
Levinthal, D.A., and March, J.G. (1993) ‘The myopia of learning’, Strategic Management Journal, 14(2 S), pp. York, J. M. (2022). A Systematic Literature Review Examining the Lean Startup and Organizational Learning. Archives of Business Research, 10(7). 92-
Levinthal, D.A. (1997) ‘Adaptation on Rugged Landscapes’, Management Science, 43(7), pp. 934–950.
Levinthal, D.A., 2011. A behavioral approach to strategy—What's the alternative? Strategic Management Journal, 32(13), pp.1517-1523.
Levitt, B. and March, J.G. (1988) ‘Organizational learning’, Annual Review of Sociology, 14(1), pp.319-338.
Lopez-Vega, H., Tell, F. and Vanhaverbeke, W. (2016) ‘Where and how to search? Search paths in open innovation’, Research Policy, 45(1), pp. 125–136.
Lynn, G.S., Morone, J.G., and Paulson, A.S. (1996) ‘Marketing and discontinuous innovation: The probe and learn process’, California Management Review, 38(3), p. 8.
Mansoori, Y. (2017) ‘Enacting the lean startup methodology’, International Journal of Entrepreneurial Behavior & Research, 23(5), pp. 812–838.
Mansoori, Y. (2016) ‘How the Lean Startup Methodology Affects Entrepreneurs and their Organizations: The Case of a Swedish Startup Accelerator’, Frontiers of Entrepreneurship Research, 36(16), p. 18.
Mansoori, Y., Karlsson, T. and Lundqvist, M. (2019) ‘The influence of the lean startup methodology on entrepreneur-coach relationships within the context of a startup accelerator’, Technovation, 84–85(March 2017), pp. 37–47.
Mansoori, Y. and Lackeus, M. (2019) ‘Comparing effectuation to discovery-driven planning, prescriptive entrepreneurship, business planning, lean startup, and design thinking’, Small Business Economics, pp. 1–28.
March, J.G. (1991) ‘Exploration and Exploitation in Organizational Learning’, Organization Science, 2(1), pp.
Marvel, M.R., Wolfe, M.T., Kuratko, D.F. and Fisher, G. (2020a) ‘Examining entrepreneurial experience in relation to pre-launch and post-launch learning activities affecting venture performance’, Journal of Small Business Management, pp. 1–27.
McDonald, R.M. and Eisenhardt, K.M. (2020) ‘Parallel Play: Startups, Nascent Markets, and Effective Business-model Design’, Administrative Science Quarterly, 65(2), pp. 483–523.
McGrath, R.G. (2010) ‘Business models: A discovery-driven approach’, Long Range Planning, 43(2–3), pp.
McGrath, R.G. (1997) ‘A Real Options Logic for Initiating Technology Positioning Investments’, Academy of Management Review, 22(4), pp. 974–996.
McGrath, R.G. and Macmillan, I.C. (1995) ‘Discovery Driven Planning: Turning Conventional Planning on its Head’, Harvard Business Review, 73(4), pp. 44–54.
Miles, R.E., Snow, C.C., Meyer, A.D. and Coleman, H.J. (1978) ‘Organizational strategy, structure, and process.’, Academy of Management Review, 3(3), pp. 546–562.
Miner, A.S., Bassof, P. and Moorman, C. (2001) ‘Organizational Improvisation and Learning: A Field Study’, Administrative Science Quarterly, 46(2), pp. 304–337.
Minniti, M., and Bygrave, W. (2001) ‘A dynamic model of entrepreneurial learning, Entrepreneurship Theory and Practice, 25(3), pp. 5–16.
Mintzberg, H. (1979) ‘An Emerging Strategy of “Direct” Research’, Administrative Science Quarterly, 24(4), p.
Mintzberg, H. (1978) ‘Patterns in Strategy Formation’, Management Science, 24(9), pp. 934–948.
Mintzberg, H., Ahlstrand, B. and Lampel, J.B. (2020) Strategy Safari. London, United Kingdom. Pearson Publishing.
Mitchell, R.K., Busenitz, L.W., Bird, B., Marie Gaglio, C., McMullen, J.S., Morse, E.A. and Smith, J.B. (2007) ‘The Central Question in Entrepreneurial Cognition Research 2007’, Entrepreneurship Theory and Practice, 31(1),
Mueller, R.M. and Thoring, K. (2012) ‘Design Thinking vs. Lean Startup: A Comparison of Two User-driven Innovation Strategies’, Proceedings of 2012 International Design Management Research Conference, (January 2016), pp. 151–161.
Murray, F., and Tripsas, M. (2004) "The Exploratory Processes of Entrepreneurial Firms- The Role of Purposeful Experimentation." Baum, J.A.C., and A. McGahan (Ed.), A.M., In Business Strategy Over the Industry Life Cycle. (Advances in Strategic Management, Vol 21). Bingley, UK. Emerald Group Publishing Limited. pp. 45–75.
Narayanan, V.K., Zane, L.J. and Kemmerer, B. (2011) ‘The Cognitive Perspective in Strategy: An Integrative Review’, Journal of Management, 37(1), pp. 305–351.
Neisser, U. (2014) Cognitive Psychology: Classic Edition. London, UK. Psychology Press.
Nicholls-Nixon, C.L., Cooper, A.C. and Woo, C.Y. (2000) ‘Strategic experimentation: Understanding change and performance in new ventures’, Journal of Business Venturing, 15(5), pp. 493–521.
Nnakwe, C.C., Cooch, N. and Huang-Saad, A. (2018) ‘Investing in Academic Technology Innovation and Entrepreneurship- Moving Beyond Research Funding through the NSF I-CORPSTM Program’, Technology & Innovation, 19(4), pp. 773–786.
Ohno, T. (1988) Toyota production system: beyond large-scale production. Boca Raton, FL. CRC Press.
Osterwalder, A. and Pigneur, Y., 2010. Business model generation: a handbook for visionaries, gamechangers, and challengers. Hoboken, NJ. John Wiley & Sons.
Parker, S.C. (2013) ‘Do serial entrepreneurs run successively better-performing businesses?’, Journal of Business Venturing, 28(5) New York: Elsevier Sequoia S.A., p. 652.
Patz, M. (2013) ‘Lean Startup – Adding an Experimental Learning Perspective to the Entrepreneurial Process’, Master’s Thesis, University of Twente. p. 67.
Popper, K. (2005) The logic of scientific discovery. Boca Raton, FL. Routledge.
Rancic Moogk, D. (2012) ‘Minimum Viable Product and the Importance of Experimentation in Technology Startups’, Technology Innovation Management Review, 2(3), pp. 23–26.
Ries, E. (2011) ‘The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses, New York, New York. Crown Publishing.
Rogers, E. (1962) ‘Diffusion of innovations’, New York: The Free Press.
Satell, G. (2017) ‘This Program Uses Lean Startup Techniques to Turn Scientists into Entrepreneurs.’, Harvard Business Review Digital Articles, March, pp. 2–5.
Schneider, S. and Spieth, P. (2013) ‘Business model innovation: Towards an integrated future research agenda’, International Journal of Innovation Management, 17(1)
Shepherd, D.A. and Gruber, M. (2020) ‘The Lean Startup Framework: Closing the Academic–Practitioner Divide’, Entrepreneurship Theory and Practice, p. 104225871989941.
Silva, D.S., Ghezzi, A., Aguiar, R.B. de, Cortimiglia, M.N., and ten Caten, C.S. (2020) ‘Lean Startup, Agile Methodologies and Customer Development for business model innovation’, International Journal of Entrepreneurial Behavior & Research, 26(4), pp. 595–628.
Snihur, Y., Reiche, B.S., and Quintane, E. (2017) ‘Sustaining Actor Engagement During the Opportunity Development Process’, Strategic Entrepreneurship Journal, 11(1), pp. 1–17.
Still, K. (2017) ‘Accelerating Research Innovation by Adopting the Lean Startup Paradigm’, Technology Innovation Management Review, 7(5), pp. 32–43.
Sull, D.N. (2004) ‘Disciplined Entrepreneurship’, Sloan Management Review, 46(1), pp. 71–77.
Tanev, S., Rasmussen, E.S., Zijdemans, E., Lemminger, R., and Svendsen, L.L. (2015) ‘Lean and global technology Start-ups: Linking the two research streams’, International Journal of Innovation Management, York, J. M. (2022). A Systematic Literature Review Examining the Lean Startup and Organizational Learning. Archives of Business Research, 10(7). 92-
Teece, D.J., Pisano, G., and Shuen, A. (1997) ‘Dynamic capabilities and strategic management’, Strategic Management Journal, 18(7), pp. 509–533.
Thomke, S. (2001) ‘Enlightened experimentation. The new imperative for innovation.’, Harvard Business Review, 79(2), pp. 66–75.
Thomke, S., and von Hippel, E. (2002a) ‘Customers as Innovators’, Harvard Business Review, 80(4), pp. 74–
Thomke, S., and Manzi, J. (2014) ‘The discipline of business experimentation’, Harvard Business Review. 92(12), pp. 70-79.
Thomke, S.H. (1998) ‘Managing experimentation in the design of new products’, Management Science, 44(6),
Thomke, S.H. (2003) Experimentation matters: unlocking the potential of new technologies for innovation. Cambridge, MA. Harvard Business Press.
Thomke, S.H. (2020) ‘Building a Culture of Experimentation’, Harvard Business Review, 40(4), pp. 40–48.
Titus, V., House, J.M., and Covin, J.G. (2017) ‘The Influence of Exploration on External Corporate Venturing Activity’, Journal of Management, 43(5), pp. 1609–1630.
Tranfield, D., Denyer, D., and Smart, P. (2003) ‘Towards a methodology for developing evidence-informed management knowledge by means of systematic review’, British journal of management, 14(3) Wiley Online Library, pp. 207–222.
Ulwick, A.W. (2002) ‘Turn customer input into innovation’, Harvard Business Review, 80(1), pp. 91–97.
Wilson, G.A. (2019) ‘Failure learning orientation and technology start-up performance’, Journal of Hightechnology Management Research, 30(2), p. 100352.
Wilson, G.A., and Perepelkin, J. (2020) ‘Failure learning orientation, entrepreneurial orientation, and financial performance among U.S. biotechnology firms’, Journal of Small Business Management, pp. 1–19.
Wilson, G.A., Perepelkin, J., Zhang, D. Di and Vachon, M.A. (2014) ‘Market orientation, alliance orientation, and business performance in the biotechnology industry’, Journal of Commercial Biotechnology, 20(2), pp.
Wood, M.S., Palich, L.E. and Browder, R.E. (2019) ‘Full Steam Ahead or Abandon Ship? An Empirical Investigation of Complete Pivot Decisions’, Journal of Small Business Management, 57(4), pp. 1637–1660.
Yang, X., Sun, S.L. and Zhao, X. (2019) ‘Search and execution: examining the entrepreneurial cognitions behind the lean startup model’, Small Business Economics, 52(3), pp. 667–679.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2022 John M. York

This work is licensed under a Creative Commons Attribution 4.0 International License.