Competitive Frontiers: Women In Management And The Performance Of Microfinance Banks In South-East Nigeria
DOI:
https://doi.org/10.14738/abr.63.4041Abstract
This study focused on Competitive Frontiers: Women in Management. The study took a descriptive survey approach and covered a sample size of 64 members of senior staff randomly selected from Ecobank and First Bank Nig. Plc within the South-Eastern part of Nigeria. A five point likert scale questionnaire was used to collect data and the data collected was analyzed using inferential statistics. The hypotheses were tested using Mann-Whitney Test (U) using the 20.0 version of statistical package for social sciences (SPSS). From the result of the SPSS output for hypotheses 1 and 2, their respective p-values were lesser than the level of significance (i.e 0.000 and 0.04<0.05 respectively), this led to the rejection of the two null hypotheses tested in this work. The study therefore recommends that banks should deploy more women in the management of their marketing activities in order to enhance their marketing performance which has a direct link to their competitiveness
References
Babcock, L. & Laschever, S. (2003). Women Don’t Ask: Negotiation and the Gender Divide, Princeton University Press, Princeton, pp. 41-85.
Blossfeld, H-P, and Timm, A. (2003). Who Marries Whom? Educational Systems as Marriage Markets in Modern Societies. Dordrecht, Kluwer Academic
Eagly, A. (2007). Female leadership advantages and disadvantage: Resolving the contradictions. Psychology of Women Quarterly, 31, 1-12.
Evetts, J. (2000). Analysing change in women’s careers: Culture, structure and action dimensions. Gender, Work and Organisations, 7(1): 57-67.
Forsyth, D.R., Heiney, M.M. and Wright, S.S. (1997). Biases in appraisals of women leaders’, Group Dynamics, vol. 1, no. 1, pp. 98-103.
Ginige, K.N., & Haigh, R., & Amaratunga, D. (2007). Gender stereotypes: A barrier for career development of women in construction, Proceedings of the 3rd Annual Built Environment Education Conference of the Centre for Education in the Built Environment, University of Westminster. Retrieved from http://www.cebe.heacademy.ac.uk/news/events/beecon2007/files/P3_K_Ginige.pdf
Hakim, C. (2000). work-lifestyle choices in the twenty-first century: preference theory. Routledge: London
Hakim, C. (2004). Key Issues in Women’s Work: Female Diversity and the Polarisation of Women’s Employment. London: Glass-House Press.
Hakim, C. (2006). Women, Careers, and Work-life Preferences, British Journal of Guidance & Counselling, vol. 34, no. 3, pp. 279-294.
Jogulu, U.D. and Wood G. J. (2006). The Role of Leadership Theory in Raising the Profile of Women in Management’, Equal Opportunities International, vol. 25, no.4, pp. 236-250.
Moss, N. E. (2002). Gender Equity and Socioeconomic Inequality: a Framework for the Patterning of Women’s Health’, Social Science & Medicine, vol. 54, no. 5 pp. 649-661
O’ Neil, D. A. and Hopkins M. M. (2008). Women’s Careers at the Start of the 21st Century: Patterns and Paradoxes, Journal of Business Ethics, vol. 80, no. 4, pp. 727-743.
Owen, C., & Todor, W. (1993). Attitudes towards women as managers: still the same. Business Horizons, , 12-16.
Prime, J., Jonsen, K., Carter, N., & Maznevski, M. (2008). Managers‘ perceptions of women and men leaders: A cross cultural comparison. International Journal of Cross Cultural Management, 8(2), 171-210.
Wood, G. (2008). Gender Stereotypical Attitudes: Past, Present and Future Influences on Women’s Career Advancement, Equal Opportunities International, vol. 27, no. 7, pp. 613-628
Yukongdi, V. and Rowley C. (2009). The Changing Face of Women Managers in Asia: Opportunities & Challenges, Routledge, London, pp. 1-18.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2018 Archives of Business Research
This work is licensed under a Creative Commons Attribution 4.0 International License.
