Regarding China’s studies, it can be categorized as classical studies, contemporary and interdisciplinary researches, but under the criticism of theoretical absence as an ‘area study’. This research relates to the social, environmental, political and economic policies, subconsciously, it is also affected by the philosophy and history for the decision made by the government and people, namely, in term of the macro-perspective, it covers the philosophy, history, social, politics, and the environment, economics, industry reform. More importantly, it integrates the macro with the microperspectives, digging into individuals’ decision under a micro-perspective, providing a comprehensive insight, where it not only has a big picture on the evolution process in the longitudinal historical spectrum, but also a micro-world on its own functional mechanism regarding the individuals’ decision making. Accordingly, it is an interdisciplinary research providing a micro insight of behaviours from the evidence of emerging industry of new energy vehicles.