The impact of internet communities through the electronic word of mouth
DOI:
https://doi.org/10.14738/abr.87.8810Keywords:
internet communities, electronic word of mouth, consumer behaviorAbstract
In this new technological era there have been new innovative methods which made their appearance and enabled marketers to have a more direct and intimate contact with customers using techniques beyond personal selling, advertising and sales promotion. This study has tried to explain the behaviour of internet community members in a variety of aspects imprinting behavioural levels on buying behaviour, socialization and trust mentality.
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