The Marketing for Vietnamese Dragon Fruit
DOI:
https://doi.org/10.14738/abr.85.8299Keywords:
marketing, dragon fruit, production, price, promotion, qualityAbstract
The dragon fruit is a strong agricultural product of Vietnam, however, its market always faces the unstableness, and this situation can cause crisis and big damage for farmers. The paper studies the actual problems of product, and proposes marketing methods which aim to promote its sustainable development.
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Copyright (c) 2020 Nguyen Nguyen
This work is licensed under a Creative Commons Attribution 4.0 International License.
