The Time of My Life: The Marketing Lessons From 'Dirty Dancing'

Authors

  • Michael Omansky Felician University

DOI:

https://doi.org/10.14738/abr.84.8056

Keywords:

Promotion Radio retail Soundtrack Collboration

Abstract

 

“Dirty Dancing” was a movie with a major soundtrack.  The soundtrack had a coordinated marketing effort,

took on a life of its own but continued to succeed with guidance and control for over a decade.  Its success contains many marketing lessons

that can be applied to other projects.

 

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Published

2020-04-12

How to Cite

Omansky, M. (2020). The Time of My Life: The Marketing Lessons From ’Dirty Dancing’. Archives of Business Research, 8(4), 26–30. https://doi.org/10.14738/abr.84.8056

Issue

Vol. 8 No. 4 (2020): Archives of Business Research

Section

Articles