THE INFLUENCE OF CORPORATE CULTURE AND ITS ENVIRONMENT TO WARD THE ENTREPRENEURSHIP ORIENTATION AND MARKETING STRATEGY AND ITS IMPACT TO THE PERFORMANCE OF A COMPANY AT CIPUTRA GROUP
DOI:
https://doi.org/10.14738/abr.84.8077Keywords:
corporate environment, corporate culture, entrepreneurial orientation, marketing strategy, company performanceAbstract
The growth of the property industry makes one of the companies engaged in the property sector such as Ciputra Group have many competitors that are starting to emerge. In this case, the strategy is very important for Ciputra Group, considering that sales in the first semester of 2015 decreased by 90 percent. This makes PT Ciputra Development Tbk implement a market expansion strategy especially the middle to lower segments. The Company also needs to concern the strategic marketing management practices to ensure that the strategies are suitable to be established within the organization.
The purpose of this study is to prove and analyze the influence of the corporate culture and its environment toward the company performance by mediating entrepreneurial agreements and marketing strategies at Ciputra Group.
This research based on the time of the observation, named crossectional study, and the type of the usefulness named explanatory study. The research was conducted at Ciputra Group Company in August till September 2018. The sample population was 148 subsidiary companies from PT Ciputra Development Tbk. The data analysis technique used Structural Equation Modeling (SEM) with AMOS V24 software.
The result of the analysis provide a conclusion that the company's environment has a significant effect on entrepreneurship orientation and company’s performance, but it has no effect on marketing strategy. Corporate culture only has a significant effect on entrepreneurship orientation and marketing strategy, while there is no directly significant effect toward the company‘s performance. Furthermore, entrepreneurship orientation and marketing strategy have a significant effect to the company’s performance.
References
Abimbola, O. H., dan G. M. Agboola. 2011. “Environmental Factors and Entrepreneurship Development in Nigeria”, Journal of Sustainable Development in Africa, 13 (4).
Acar, A., J. M. Premasara., dan J. S. Glen. 2011. “An Exploratory Study about Culture and Marketing Strategy”, Asian Journal of Business Research, Vol. 1, No. 1
Amit, R., dan P. J. H. Schoemaker. 1993. “Strategic Assets and Organizational”, Rent. Strategic Management Journal, Andiningtyas, I. R. S., dan R. L. Nugroho. 2014. “The Effect of Entrepreneurship Orientation on the Performance of Small Companies”, Indonesian Management Journal, Vol. 14, No. 1, p. 37-46.
Bangun, W. 2008. Management Digest. Bandung: PT. Refika Aditama.
Barney, J. B. 1999. “Firm Resources and Sustained Competitive Advantage.” Journal of. Management, Vol. 17, No.1, hlm. 99-121.
Bharadwaj, S. G., P. R. Varadarajan., dan J. Fahy. 1993, “Sustainable Competitive Advantage in Service Industries: A Conceptual Model and Research Proposition”, Journal of Marketing, Vol. 57, No. 4
Chandler, A. D. 1962. Strategy And Structure: Chapters In The History Of The Industrial Enterprise. Cambridge Mass: MIT Press.
Firm Performance in China,”, Advanced Management Journal, Vol. 71, No.3, pp: 11-20. Colvin., dan Slevin. 1989. “Strategic Management of Small Firms in Hostile and Begin Environments”, Journal of Strategic Management, 10 (12), 25–35
Coulthard, M. 2007. “The Role of Entrepreneurial Orientation on Firm Performance and the Potential Influence of Relational Dynamism”, Journal of Global Business and Technology. 3 (1), 29–39
David, Fred R, 2011. Strategic Management, Buku 1. Edisi 12 Jakarta.
Ekerete, P. P. 2001. “The Effect Of Culture on Marketing Strategies of Multinational Firms: A Survey Of Selected Multi-National Corporations In Nigeria”, African Study Monographs, 22 (2), hal. 93-101.
Ferdinand, A. 2003. Sustainable Competitive Advantage: Sebuah Eksplorasi Model Konseptual. Semarang: Undip.
Ghofar, A., and K. Sunaryo. 2013. “The Effect of Competitive Strategies and External Environments on MSME Performance in Yogyakarta”, JBTI, Vol. IV, No. 1, p. 72-84.
Ghozali, I. 2012. Multivariate Quantitative Research Methods with the SPSS Program. Semarang: UNDIP.
Harper, Orvile C. Walker, Jean Claude Larreche, 2000, “Marketing Management: A Strategic Approach with a Global Orientation”, Jakarta: Erlangga Hessel, T.N. 2005. Public Management. Jakarta: Gramedia Widia.
Hill, C. W. L., dan G. R. Jones. 1998. Strategic management Theory: An Integrated Approach. Boston: Houghton Mifflin.
Huda, M. 2009. “The Effects of Environmental Factors on Marketing Strategy and Company Performance in the Construction Services Industry in Indonesia”, Journal of Economics and Management, Volume 5, Number 3.
Husein, U. 2003. Research Methodology for Thesis and Business Thesis, Jakarta .: PT. Gramedia.
Jia, J., G. Wang., Z. Xi’nan., dan X. Yu. 2014. “Exploring the Relationship Between Entrepreneurial Orientation and Corporate Performance The Role of Competency of Executives in Entrepreneurial-Oriented Corporations”, Nankai Business Review International, Vol. 5, No. 3, pp. 326-344.
Kaplan, R. S., dan D. P. Norton. 1992. “The Balanced Scorecard – Measures that Drive Performance”, Harvard Business Review, January-February: 1.
Kaplan, Robert S. dan David P. Norton, 2000, “Balanced Scorecard: Menerapkan strategi menjadi aksi”, Erlangga, Jakarta.
Karim, S. 2007. Analysis of the Effect of Corporate Entrepreneurship on Company Performance in Crumb Rubber Processing Plants in Palembang. Sriwijaya Management & Business Journal Vol. 5, No. 9
Karlof, B., and S. Ostblom. 1997. Benchmarking: Directions to Excellence. Yogyakarta: Andi.
Karnelis. 2015. “Effect of Marketing Strategies on Marketing Performance and Company Performance and the Competition Environment”, INTEGRITY Scientific Journal, Vol. 1, No. 2
Kaur, G., dan S. Mantok. 2015. “Effects Of Entrepreneurial Orientation ON Business Performance: A Study Of Ssis In Ludhiana”, Journal of Services Research, 15 (1): 131–58
Kertajaya, H. 2006. Hermawan Kertajaya on Marketing Mix. Mizan Bandung.
Kotler, P. 2004. Marketing Management. New Jersey: Prentice Hall Inc.
Lee, D., dan E. Tsang. 2001. “The Effects of Entrepreneurial Personality, Background and Network Activities on Venture Growth”, Journal of Management Studies, Vol. 38, No.4, 583 – 602
Liao, D., dan P. Sohmen. 2001. “The Defelopment Of Modern Entrepreneurship in China”. Stanfod Journal of East Asia Affair, Vol. 1
Listyarso, A. 2005. “The Effect of Marketing Strategy on Marketing Performance and Company Performance with the Competition Environment as a Moderating Variable (Case Study of Small and Medium Class Construction Services Companies in Semarang City)”. Thesis. Semarang: Diponegoro University.
Lumpkin, G., dan G. Dess. 1996. “Carifying the Entrepreneurial Orientation Construct and Linking it to Performance”, Academy of Management Review, Vol. 21 No. 1, 1996, pp. 135-171.
Michael, J., & Yukl, G. 1993. Managerial level and subunit function as determinants of net-working behavior in organizations. Group & Organization Management, 18, 328-351.
Miller, D., dan P. H. Friesen. 1983. “Strategy-Making and Environment: The Third Link”, Strategic Management Journal, Vol. 4, pp.221-35
Munizu, M. 2010. The Effects of Factors and Internal Impacts on the Performance of Micro and Small Enterprises (MSEs) in South Sulawesi. Journal of Management and Entrepreneurship, Vol 12, No.1: 33-41
Mustikowati, R. I., and I. Tysari. 2014. “Entrepreneurship Orientation, Innovation, and Business Strategies to Improve Company Performance (Study at Malang Regency Central UKM)”, MODERNIZATION, Vol. 10, No. 1
Nogi H. 2005. Public Management. Jakarta: PT Gramedia Widiasarana.
Nur, N., Surachman., U. Salim., dan Djumahir. 2014. “Entrepreneurship Orientation, Market Orientation, Business Strategy, Management Capabilities On Business Performance; Study At Small And Medium Enterprise Printing In Kendari”, International Journal of Business and Management Invention, Volume 3, Issue 12, PP.08-17, ISSN (Online): 2319 – 8028
Nurseto, S. 2012. “Analysis of the Effect of Industrial Environment on Marketing Strategies and Their Impact on Performance”, Journal of Business Administration, Volume I, Number 1.
Pearce II, John A. dan Robinson Richard B.Jr. 2008. Manajemen Strategis 10. Salemba Empat, Jakarta.
Poudel, K. P., R. Carter, dan S. Lonial. 2012. The Process Aspect of Entrepreneurial Orientation-Performance Relationship: Uncovering The Mediating Roles of Technological Capabilities, Innovation and Firm Growth. Frontiers of Entrepreneurship Research 32 (12): 1-15.
Pralambang, K. 2011. The Effect of Service Culture, Management Support, Work Efforts, and Job Satisfaction on the Quality of Employee Service of PT Macanan Jaya Cemerlang. Thesis, UAJY.
Purba, J. 2002. Management of the Social Environment: Office of the State Minister for the Environment. Jakarta: Obor Indonesia Foundation.
Purwidianti, W. 2015. The Effects of Internal and External Factors on the Performance of Small and Medium Enterprises in North Purwokerto. Performance, Volume 19, No.1, Th. 2015: Pg. 149-159
Puspa, A. W. 2017. 2018, Property Industry Predicted to Grow by 8%. Accessed on the Bisnis.com site http://property.bisnis.com/read/20171209/48/716790/2018-industry-property-predicted-grow-8
Riani, A. L., Lestari, S. S., and Siswandari. 2015. An Analysis of the Effect of Entrepreneurial Orientation and Competence on Knowledge and Skill Aspects of Marketing Performance in the Iron Pande Craftsmen in Madiun Regency. Journal of Master of Economic Education Faculty of Teacher Training and Education UNS.
Rivai, V. 2003. Leadership and Organizational Behavior Jakarta: PT. Raja Grafindo Persada.
Robbins, M. S. P., and M. Coulter. 2002. Management. Jakarta: Gramedia.
Robbins, Stephen P & Judge, Timothy A. 2013. Organizational Behavior Edition 15. New Jersey: Pearson Education.
Sekaran, U. 2000. Research Methods for Business: A Skill Building Approach. Jakarta: Bumi Aksara.
Setiawan, H. 2013. “The Effect of Market Orientation, Organizational Culture and Entrepreneurship Orientation on Business Performance. (Study on Processing Small Business in Palembang City)”, Sriwijaya Journal of Management and Business, Vol. 11, No. 3
Setiawan, H. 2015. The Effect of Market Orientation, Organizational Culture and Entrepreneurship Orientation on Performance. Sriwijaya Management and Business Journal 13 (2), 259-270
Siagian, S. 2007, Human Resource Management, Jakarta: PT. Earth. Script.
Sobirin, A. 2007. Organizational Culture Understanding, Its Meaning and Its Application. In Organizational Life. Yogyakarta: IBPP STIM YKKPN Suci, R. P. 2009. “Performance Improvement Through Entrepreneurial Orientation, Management Capability, and Business Strategy. (Study on Embroidery Small and Medium Industries in East Java)”, Journal of Management and Entrepreneurship, Vol. 11, No. 1
Sugiyono 2014. Quantitative, Qualitative, and Combined Research Methods (Mixed Methods). Bandung: Alfabeta Sumantri, B., A. Fariyanti., And R. Winandi. 2013. “Factors that Influence Women's Entrepreneurial Business Performance”, Journal of Technology Management, Vol. 12, No. 3, ISSN: 2089-7928.
Sumiati 2015. “The Effect of Entrepreneurial Orientation Strategies and Market Orientation Influence on the Performance of SMEs in the City of Surabaya", Journal of Economics & Management, Vol. 1 No.1. Thing. 31-44. Suryana 2001. Entrepreneurship. Issue I. Salemba Empat, Jakarta.
Syaifuddin. 2012. “The Effect of Managerial Factors on Organizational Culture and Implications its essence on Managerial Performance”, Trikonomika, Vol. 11, No. 1, p. 58–68, ISSN 1411-514X Taylor, P. 2013. The Effect of Entrepreneurial Orientation on The Internationalization of SMEs in Developing Countries. African Journal of Business Management 7 (19): 1927-1937
Tempo.co. 2016. The Indonesian Property Market is Very Attractive in the Eyes of Foreign Investors. Accessed via the website https://bisnis.tempo.co/read/733719/pasar-properti-indonesia-amat-menarik-di-mata-investor-asingon Wednesday, January 6, 2016
Thomas, W. Z., dan M. S. Norman. 1998. Essential of Entrepreneurship and Small Business Management. New Jersey: Prentice Hall Inc.
Tjiptono, F. 2009. Marketing Strategy. Yogyakarta: Andi.
Tseng, S. M. 2010. “The Correlation between Organizational Culture and Knowledge Conversion on Corporate Performance”, Journal Of Knowledge Management, Vol. 14, No. 2, pp. 269-284.
Tull, D. S., dan L. R. Kahle. 1990. Marketing Management. New York: Macmillan Publishing Company Umar, H. 2003. Research Methodology for Thesis and Business. Thesis, Jakarta. PT. Gramedia Reader Voss, G. B., dan Z. G. Voss. 2000. “Strategic Orientation and Firm Performance in an Artistic Evirontment”, Journal of Marketing, Vol. 64
Wardoyo, P., E. Rusdianti., And S. Purwantini. 2015. “The Effect of Entrepreneurship Orientation on Business Strategy and MSME Business Performance in Ujung-Ujung Village, Kec. Pabelan, Semarang Regency”, Sustainable Competitive Advantage (SCA), 5 (1)
Weerawerdeena, J. 2003. “. “Exploring The Role of Market Learning Capability in Competitive Strategy”, European Journal of Marketing, Vol.37, p.407-429
Wood, G., P. McDermott., dan W. Swan. 2002. Trust in Construction: Achieving Cultural Change. Centre for Construction Innovation. London Wulandari, A. 2009. “Effect of Influence of External and Internal Environments on Entrepreneurial Orientation in Efforts to Improve Company Performance”, Journal of Entrepreneurship Development, Vol. 11, No. 2
Yildis, M. L. 2014. “The Effects of Organizational Culture on Corporate Entrepreneurship”, International Journal of Business and Social Science Vol. 5, No. 5
Zehir, C., et al. 2016. “Strategic Human Resource Management and Firm Performance: The Mediating Role of Entrepreneurial orientation”, Social and Behavioral Sciences Journal, 235, 372-381.
Zhou, Kevin Zheng, Chi Kim Yim and David K Tse. 2005. The Effect of Strategic Orientaions on Technology and Market Based Break Through Innova Tions. Journal of Marketing. Vol. 69, pp.42-60.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2020 siswoyo siswoyo
This work is licensed under a Creative Commons Attribution 4.0 International License.
