A Comparative Study of Antecedents to Contracting Practice in Buyer-Seller Relationships in Egypt and China

Authors

  • Mahmoud A. Hammad
  • Ahmed Ali
  • Ahmed Barakat
  • Ahmed Dabees
  • Mohamed Gamil
  • Sobhy Mostafa
  • Islam Hanafi

DOI:

https://doi.org/10.14738/abr.712.7513

Abstract

The purpose of this study is to analyze the influences of transaction factors on inter-firms relationships in different businesses. The study focuses on the comparison between the Chinese and Egyptian business with regarding to buyer and seller relationships in textile industry in order to find out the differences in buyer-seller relationships between Egypt and China and how the cultural factors influence the contracting practice between these two countries. Therefore, transaction cost analysis (TCA), relational contracting theory (RCT) and resource dependence theory (RDT) would act as the important tools to find out how the business relationship works in different culture background. Combining the three theories, we can conclude the general view about the transaction mechanism in the two countries. Chinese market situation, weak legal system and informal institutions combining with the “guanxi” embedded business environment make the Chinese small firms rely on the relational contracting more than formal contracting. Meanwhile, the high value for law makes Egyptians prefer to formal contracting. The findings highlight the fact that the level of contracting mechanism was found to be more positive in Egypt than in China and was statistically significant. In other words, the Egyptians tend to use the formal transactional mechanisms which emphasize legal conditions and incentive systems, whereas the Chinese prefer the relational mechanisms that govern exchanges through moral control and trust in the relationships between the buyers and suppliers. A hierarchical multiple regression approach employing the OLS regression model was carried out and the findings show that almost 30% of contracting mechanisms can be explained by the model, while the remaining percentage (70%) can be explained by other factors not included in the research model. In addition, the findings revealed that the association between supplier specific investments and contracting becomes significantly more enforced in Egypt than in China when the size of the buying firm increases. Furthermore, contracts have a control effect on buyer-supplier relationships in case of unanticipated eventualities.

References

China Textile Economic Information. 2017; Available from: http://english.ctei.cn/.

National Bureau of Statistics of China. 2017; Available from: http://www.stats.gov.cn/english/.

El-Haddad, A., Effects of the Global Crisis on the Egyptian Textile and Clothing Sector: A Blessing in Disguise? International Scholarly Research Network, ISRN Economics, 2012. 2012: p. 1-23.

UNECA, United Nations Economic Commission for Africa, Economic Report on Africa: Country Case Study, Egypt, 2013.

Verdonk, R. and M. Hamza, Cotton and Products Annual 2016: Egypt, Global Agricultural Information Network (GAIN Report), 2016. p. 9.

ECES, Egypt's Economic Profit and Statistics, The Egyptian Center for Economic Studies 2017. p. 42. TOI, International Business and Market Analysis for the Global textile and Apparel Industries, World Textile and Apparel Trade and Production Trends: Egypt, Morocco, Tunisia and Turkey, 2016, Textile Outlook International: Textiles Intelligence Limited.

Williamson, O.E., The economics of organization: The transaction cost approach. American journal of sociology, 1981. 87(3): p. 548-577.

Bradach, J.L. and R.G. Eccles, Price, authority, and trust: From ideal types to plural forms. Annual review of sociology, 1989. 15(1): p. 97-118.

Granovetter, M., Economic action and social structure: The problem of embeddedness. American journal of sociology, 1985. 91(3): p. 481-510.

Heide, J.B. and G. John, Do norms matter in marketing relationships? Journal of marketing, 1992. 56(2): p. 32-44.

Rindfleisch, A. and J.B. Heide, Transaction cost analysis: Past, present, and future applications. Journal of marketing, 1997. 61(4): p. 30-54.

Williamson, O.E., The Economic Institutions of Capitalism: Firms, Markets and Relational Contracting. New York: Free Press, 1985.

Fadare, S.O., Resource Dependency, Institutional, and Stakeholder Organizational Theories in France, Nigeria, and India. International Journal of Management & Sustainability, 2013. 2(12): p. 231-236.

Heide, J.B., Interorganizational Governance in Marketing Channels. Journal of Marketing, 1994. 58(1): p. 71-85. Jeffrey Pfeffer and G.R. Salancik, The External Control Of Organizations: A Resource Dependency Perspective. 1978. 23(2).

Buvik, A. and K. Gronhaug, Inter-firm Dependence, Environmental Uncertainty and Vertical Co-ordination in Industrial Buyer. Omega, 2000. 28(4): p. 445-454.

Buvik, A., The Industrial Purchasing Research Framework: A Comparison of heoretical Perspectives from Micro Economics, Marketing and Organization Science. Journal of Business & Industrial Marketing, 2001. 16(6): p. 439-Macneil, I.R., Contracts: Exchange Transactions and Relations: Cases and Materials. New York: Foundation Press, 1978.

Sousa, V.D., M. Driessnack, and I.A.C. Mendes, An Overview of Research Designs Relevant to Nursing: Part 1: Quantitative Research Resigns. Revista Latino-Americana de Enfermagem 2007. 15(3): p. 502-507.

Meryem, B., Governance Mechanisms and Buyer Supplier Relationship: Static and Dynamic Panel Data Evidence from Tunisian Exporting SMEs. International Journal of Economics and Financial Issues, 2011. 1, No. 3, 2011(2146-4138): p. 88-98.

Umar, B., Cross Cultural Effects on the Relational Governance of Buyer-Supplier Relationships: An Empirical Study of the Textile Exporting Firms of Pakistan Doctor of Philosophy dissertation submitted to the Molde University College, 2009, Molde University College, Norway.

Buvik, A. and O. Andersen, The Impact of Vertical Coordination on Ex-Post Transaction Costs in Domestic and International Buyer-Seller Relationships. Journal of International Marketing, 2002. 10(1): p. 1-24.

Anderson, E. and H. Gatignon, Modes of Foreign Entry: A Transaction Cost Analysis and Propositions. Journal of International Business Studies, 1986. 17(3): p. 1-26.

Nisbett, R.E., The Geography of thought: How Asians and Westerners Think Differently and Why? Brock Education A Journal of Educational Research & Practice, 2004. 13(2): p. 156-156.

Li, X., Strategy Implications of Business Culture Differences between Japan and China. Strategic Direction, 2007.

Chen, X.P. and C.C. Chen, On the Intricacies of the Chinese Guanxi : A Process Model of Guanxi Development. Asia Pacific Journal of Management, 2004. 21(3): p. 305-324.

Khan, S.A., Y. Liang, and S. Shahzad, The Effect of Buyer-supplier Partnership and Information Integration on Supply Chain Performance : An Experience from Chinese Manufacturing Industry. Science, 2015. 52(1347): p. 380-381.

Luo, Y., Are Joint Venture Partners More Opportunistic in A More Volatile Environment? Strategic Management Journal, 2007. 28(1): p. 39-60.

Hooker, J.N., Cultural Differences in Business Communication, 2008. p. 19.

Foster, D., Bargaining across Borders: How to Negotiate Business Successfully Anywhere in the World1992, New York: McGraw-Hill.

Hofstede, G.H., Culture's Consequences: International Differences in Work-Related Values1980, Beverly Hills, CA: Sage.

Katz, L., Negotiating International Business: Egypt, in Negotiating International Business: The Negotiator's Reference Guide to 50 Countries Around the World2006, Booksurge. p. 472.

Radwan, M.A.F., Modern Methods of Procurement Management2012, Cairo, Egypt: Arab Training and Publishing Group.

Joskow, P., Asset Specificity and the Structure of Vertical Relationships: Empirical Evidence. Journal of Law, 1988. Economics and Organization(4): p. 95-117.

Abdulai, A. and E.A. Birachi, Choice of Coordination Mechanism in the Kenyan Fresh Milk Supply Chain. Applied Economic Perspectives and Policy, 2009. 31(1): p. 103-121.

Heide, J.B. and G. John, The Role of Dependence Balancing in Safeguarding Transaction-Specific Assets in Conventional Channels. Journal of Marketing, 1988. 52(1): p. 20-35.

Porter, M.E., Competitive Strategy: Techniques for Analyzing Industries and Competitors. Social Science Electronic Publishing, 1980(2): p. 86-87.

Bragelien, I. and J. Impink, Relationship-Specificity, Bargaining Power, Growth, and Firm Performance. NHH Dept. of Business and Management Science Discussion Paper, 2014(2014/4).

Moon, S.K. and G.M. Phillips, Outside Purchase Contracts, Human Capital and Firm Capital Structure. Social Science Electronic Publishing, 2014.

Zhou, K.Z. and L. Poppo, Relational Contracts in China: Relational Governance and Contractual Assurance. 2005.

Anderson, E. and B. Weitz, The Use of Pledges to Build and Sustain Commitment in Distribution Channels. Journal of Marketing Research, 1992. 29(29): p. 18-34.

Geyskens, I., J.E.M. Steenkamp, and N. Kumar, Make, Buy or Ally: A Transaction Cost Theory Meta-Analysis. Academy of Management Journal, 2006. 49(3): p. 519 – 543.

Spekman, R.E. and L.W. Stern, Environmental Uncertainty and Buying Group Structure: An Empirical Investigation. Journal of Marketing, 1979. 43(2): p. 54-64.

Klein, et al., A Transaction Cost Analysis Model of Channel Integration in International Markets. Journal of Marketing Research, 1990. 27(27): p. 196-208.

Lee, D.J., Developing International Strategic Alliances between Exporters and Importers: The Case of Australian Exporters. International Journal of Research in Marketing, 1998. 15(4): p. 335-348.

Mysen, T., G. Svensson, and J.M. Payan, The Key Role of Opportunism in Business Relationships. Marketing Intelligence & Planning, 2011. 29(4): p. 436-449.

Skarmeas, D., C.S. Katsikeas, and B.B. Schlegelmilch, Drivers of Commitment and Its Impact on Performance in Cross-Cultural Buyer-Seller Relationships: The Importer's Perspective. Journal of International Business Studies, 2002.

Gurcaylilar-Yenidogan, T. and J. Windsperger, Inter-organizational Performance in the Automotive Supply Networks: The Role of Environmental Uncertainty, Specific Investments and Formal Contracts. Procedia - Social and Behavioral Sciences, 2014. 150(150): p. 813-822.

Daft, R.L., J. Murphy, and H. Willmott, The External Environment, in Organization Theory and Design2010, Cengage Learning EMEA: United Kingdom. p. 138.

Elbanna, S. and M. Alhwarai, The influence of environmental uncertainty and hostility on organization performance, in UAEU-FBE-Working Paper Series, P.D.A. Hatemi-J, Editor 2012, UAE University.

ENPI, Egypt Country Strategy Paper 2007-2013, 2007.

Paswan, A.K., R.P. Dant, and J.R. Lumpkin, An Empirical Investigation of the Linkages Among Relationalism, Environmental uncertainty and Bureaucratization. Journal of Business Research, 1998. 43 p. 125–140.

Lam, S.S. and J.C. Yeung, Staff Localization and Environmental Uncertainty on Firm Performance in China. Asia Pacific Journal of Management, 2010. 27(4): p. 677-695.

Ghoshal, S. and P. Moran, Bad for Practice: A Critique of the Transaction Cost Theory. Academy of Management Annual Meeting Proceedings, 1995. 1995(1): p. 12-16.

Heide, J.B. and A.I. Rokkan, Interfirm Monitoring, Social Contracts, and Relationship Outcomes. Journal of Marketing Research, 2007. 44(3): p. 425-433.

Laura Poppo and T. Zenger, Do Formal Contracts and Relational Governance Function as Substitutes or Complements? Strategic Management Journal, 2002. 23(8): p. 707-725.

Zhou, K.Z. and L. Poppo, Exchange Hazards, Relational Reliability, and Contracts in China: The Contingent Role of Legal Enforceability. Journal of International Business Studies, 2010. 41(5): p. 861-881.

Uzzi, B., Social Structure and Competition in Interfirm Networks: The Paradox of Embeddedness. Administrative Science Quarterly, 1997. 42(1): p. 35-67.

Johnson, S., J. Mcmillan, and C. Woodruff, Property Rights and Finance. American Economic Review, 2002. 92(5): p. 1335-1356.

Park, S.H. and Y. Luo, Guanxi and Organizational Dynamics: Organizational Networking in Chinese Firms. Strategic Management Journal, 2001. 22(5): p. 455-477.

Jap, S.D. and S. Ganesan, Control Mechanisms and the Relationship Life Cycle: Implications for Safeguarding Specific Investments and Developing Commitment. Journal of Marketing Research, 2013. 37(2): p. 227-245.

Zhou, K.Z. and D. Xu, How Foreign Firms Curtail Local Supplier Opportunism in China: Detailed Contracts, Centralized Control, and Relational Governance. Journal of International Business Studies, 2012. 43(7): p. 677-692.

Zhou, K.Z., L. Poppo, and Z. Yang, Relational Ties or Customized Contracts? An Examination of Alternative Governance Choices in China. Journal of International Business Studies, 2008. 39(3): p. 526-534.

Yeung, H.W.C., Change and Continuity in Southeast Asian Ethnic Chinese Business. Asia Pacific Journal of Management, 2006. 23(3): p. 229-254.

Olsen, C. and D.M.M.S. George. Cross-Sectional Study Design and Data Analysis. in The Young Epidemiology Scholars Program (YES) is supported by The Robert Wood Johnson Foundation and administered by the College Board. 2004. Semantic Scholar.

Kitchenham, B. and S.L. Pfleeger, Principles of Survey Research, Part 5: Populations and Samples ACM Special Interest Group on Software Engineering, 2002. 27(5): p. 17-20.

Dornyei, Z., Research Methods in Applied Linguistics. New York: Oxford University Press., 2007: p. 336.

Wolf, E.J., et al., Sample Size Requirements for Structural Equation Models: An Evaluation of Power, Bias, and Solution Propriety. Educ Psychol Meas, 2013. 76(6): p. 913–934.

Nunnally, J.C., Psychometric Theory. 3rd ed. Series in Psychology1967: McGraw-Hill.

Thanasegaran, G., Reliability and Validity Issues in Research. Integration & Dissemination, 2009. 4: p. 35-40.

Thatcher, R.W., Validity and Reliability of Quantitative Electroencephalography. The Journal of Neurotherapy, 2010.

Parker, J.D., G.J. Taylor, and R.M. Bagby, The 20-Item Toronto Alexithymia Scale: III. Reliability and Factorial Validity in A Community Population. Journal of Psychosomatic Research, 2003. 55(3): p. 269-275. Guo, et al., Testing the Convergent and Discriminant Validity of the Decisional Balance Scale of the Transtheoretical Model using the Multi-Trait Multi-Method Approach. Psychology of Addictive Behaviors, 2008. 22(2): p. 288.

Osborne, J.W., What is Rotating in Exploratory Factor Analysis? . Practical Assessment, Research and Evaluation, 2015. 20(2): p. 1-7.

Pallant, J., SPSS Survival Manual: A Step by Step Guide to Data Analysis Using SPSS. 4th ed2001; 2011, Australia: Allen & Unwin. 346.

Hair, J.F., et al., Multivariate Data Analysis. 5th & 7th ed2006; 2010: Prentice Hall.

Fornell, C. and D.F. Larcker, Evaluating Structural Equation Models with Unobservable Variables and Measurement Error. Journal of Marketing Research, 1981. 18(1): p. 39-50.

Suhr, D.D. Exploratory or Confirmatory Factor Analysis? 2006. Cary: SAS Institute.

Chen, I.J. and A. Paulraj, Towards A Theory of Supply Chain Aanagement: The Constructs and Measurements. Journal of Operations Management, 2004. 22(2): p. 119–150.

Jöreskog, K.G., A General Approach to Confirmatory Maximum Likelihood Factor Analysis. ETS Research Bulletin Series, 1967. 1967(2): p. 183–202.

Chen, S.F., S. Wang, and C.Y. Chen, A Simulation Study Using EFA and CFA Programs Based The Impact of Missing Data on Test Dimensionality. Expert Systems with Applications, 2012. 39(4): p. 4026-4031.

Yen, Y.X. and S.W. Hung, How Does Supplier's Asset Specificity Affect Product Development Performance? A Relational Exchange Perspective. Journal of Business & Industrial Marketing, 2013. 28(4): p. 276-287.

Ullman, J.B., Structural Equation Modeling: Reviewing The Basics and Moving Forward. Journal of Personality Assessment, 2006. 87(1): p. 35–50.

Kline, R.B., Principles and Practice of Structural Equation Modeling. 3rd ed2011, New York: Guilford Press.

Bollen, K.A., Overall Fit in Covariance Structure Models: Two Types of Sample Size Effects. Psychological Bulletin, 1990. 107(2): p. 256-259.

Browne, M.W. and R. Cudeck, Alternative Ways of Assessing Model Fit, in Testing Structural Equation Models, K.A. Bollen and J.S. Long, Editors. 1993, SAGE: Newbury Park, CA. p. 136-162.

Buvik, A. and O. Andersen, The Impact of Vertical Coordination on Ex Post Transaction Costs in Domestic and International Buyer-Seller Relationships. Journal of International Marketing, 2002b. 10(1): p. 1-24.

Buvik, A., O. Andersen, and K. Gronhaug, Buyer Control in Domestic and International Supplier-Buyer Relationships. European Journal of Marketing, 2014. 48(3): p. 722-741.

Downloads

Published

2020-01-03

How to Cite

A. Hammad, M. ., Ali, A., Barakat, A. ., Dabees, A. ., Gamil, M. . ., Mostafa, S. ., & Hanafi, I. . (2020). A Comparative Study of Antecedents to Contracting Practice in Buyer-Seller Relationships in Egypt and China. Archives of Business Research, 7(12), 187–206. https://doi.org/10.14738/abr.712.7513