Predictors Of Consumers’ Choice Of Buying Outlets In Imo And Abia States, Nigeria
DOI:
https://doi.org/10.14738/abr.73.2.6361Abstract
This study examines the predictors of consumer choice of buying outlet using shoppers in Imo and Abia States. The predictors were modeled as outlet attributes, demographic attribute and product attribute. A sample size of 272 was used for the study while questionnaire served as the data collection instrument. Stated hypotheses were tested with multiple regression analysis in SPSS version 20. Findings revealed that the three predictors (product, outlet and demographic attributes) are significant predictors of choice of buying outlets by consumers. Further analysis however showed that parking space and price which are variables under outlet and product attributes respectively are not significant predictors of choice of shopping outlet. The study recommended among others that shop owners and managers should monitor closely the variables disclosed as significant predictors while striving to adopt the conceptual model of predictors presented in this work.
References
Abdullah, R., Ismail, N., Abdul Rahman, A.F., Mohd Suhaimin, M., Safie, S.K., Mohd Tajuddin, M. T. H., Noor Armia, R., Nik Mat, N.A., Derani, N., Samsudin, M.M., Adli Zain, R. & Sekharan Nair, G.K. (2012). The Relationship between Store Brand and Customer Loyalty in Retailing in Malaysia. Asian Social Science, 8(2), 171-184.
Akinci, E. D.,Bacanli, S.,Kiro glu, G.(2007).Adaptive Conjoint Analysis and Application on Istanbul Discount Markets. Journal of Dogus University,8,1-11.
Batra, R. & Sinha, I. (2000). Consumer-level factors moderating the success of private label brands. Journal of Retailing, 76(2), 175-191.
Beldona, S. & Wysong, S. (2007). Putting the “Brand” back into store brands: An exploratory examination of store brands and brand personality. Journal of Product & Brand Management, 16(4), 226-235.
Bettman, J.R. (1973). Perceived price and product perceptual variables. Journal of Marketing Research, 10(1), 100-102.
Bloemer, J. & Ruyter, K. D. (1998). On the relationship between store image, store satisfaction and store loyalty. European Journal of Marketing, 32,499-513.
Chen, S. C. & Quester, G. (2006). Modeling store loyalty: Perceived value in market orientation practice. Journal of Services Marketing, 20,188-198.
Cochran, W. G. (1963). Sampling Techniques, 2nd Ed., New York: John Wiley and Sons, Inc.
Cronin, J., Joseph, Jr , Brady, M. K.,Hult, G & Tomas, M. (2000). Assessing the effect of quality, value and customer satisfaction on consumer behavioral intentions in service environments. Journal of Retailing,76,193-218.
Davis, J. (2008). Selling wares on the streets of Accra: A case study of street hawkers in Ghana's capital. FOCUS on Geography 51(3): 32-36.
Dick, A. S., & Basu, K. (1994). Customer loyalty: Towards an integrated framework. Journal of the Academy of Marketing Science, 22, 99-113.
Duman, T. & Yagci, M. İ. (2006). On factors affecting continuous purchase intentions of supermarket customers: An attempt at modeling. METU Studies Development, 33, 87-116.
Field, S., O. Masakure and S. Henson. 2010. Rethinking localization—a low-income country perspective: the case of Asian vegetables in Ghana. Cambridge Journal of Regions, Economy and Society 3(2):261-277.
Grace, D., O''cass, A. (2005). An examination of the antecedents of repatronage intentions across different retail store formats. Journal of Retailing and Consumer Services, 12,227-243
Grewal, D., Krishnan, R., Baker, J., & Borin, N. (1998). The effect of store name, brand name and price discounts on consumers' evaluations and purchase intentions. Journal of Retailing, 74, 331-352.
Gwin, C F. & Gwin, C, R. (2003). Product attributes model: A tool for evaluating brand positioning. Journal of Marketing Theory and Practice, 11(2), 30-42.
Hoch, S.J. & Banerji, S. (1993). When do private labels succeed? Sloan Management Review, 34(4), 57-67.
Jin, B & Kim, J (2003). A typology of Korean discount shoppers: Shopping motives, store attributes and outcomes. International Journal of Service Industry Management. 14(4), 396-419.
Jin, B. & Suh, Y.G. (2005). Integrating effect of consumer perception factors in predicting private brand purchase in Korean discount store context. Journal of Consumer Marketing, 22(2), 62-71.
Johnson, P.N. T., and Yawson, R. M. (2000). Enhancing the food security of the peri-urban and urban poor through improvements to the quality, safety and economics of street-vended foods. Report on Workshop for “Stakeholders, Policy makers and regulators of Street food vending in Accra,” Miklin Hotel, Accra, Sept 25-26.
Kremer, F. & Viot, C. (2012). How store brands build retailer brand image. International Journal of Retail & Distribution Management, 40(7), 528-543.
Ling, S., Choo, H. J., Pysarchik, D. T (2004): "Adopters of new food products in India". Marketing Intelligence & Planning, Vol. 22 Iss: 4, pp.371 – 391 DOI: 10.1108/02634500410542743
Miranda, M. J.,Kónya, L. & Havrila, I.(2005). Shoppers' satisfaction levels are not the only key to store loyalty. Marketing Intelligence and Planning, 23,220-232.
Neven, D., T. Reardon, J. Chege and H. Wang. 2006. Supermarkets and consumers in Africa: the case of Nairobi, Kenya. Journal of International Food & Agribusiness Marketing 18(1-2):103-123.
Oghojafor, B.E.A., Ladipo, P.K.A., & Nwagwu, K.O(2012). Outlet Attributes as Determinants of Preference of Women between a Supermarket and a Traditional Open Market. American Journal of Business and Management Vol. 1, No. 4, 2012, 230-240
Polat, C., Kulter, B. (2007). The factors that affect the retail store preferences of consumers: an application on the consumers in Niğde. 12th National Marketing Conference, Sakarya, Turkey.
Rani, P. (2014) Factors influencing consumer behaviour. International Journal of Current Reserves, 2014, 2(9):52-62.
Reardon, T., P. Timmer and J. Berdegue. 2004. The rapid rise of supermarkets in developing countries: induced organizational, institutional, and technological change in agrifood systems. Electronic Journal of Agricultural and Development Economics 1(2):168-183.
Richardson, P.S., Dick, A.S. & Jain, A.K. (1994). Extrinsic and intrinsic cue effects on perceptions of store brand quality. Journal of Marketing, 58, 28-36.
Richardson, P.S., Jain, A.K., & Dick, A. (1996). Household store brand proneness: A framework. Journal of Retailing, 72(2), 159-185.
Semeijn, J., Van Riel, A.C.R. & Ambrosini, A.B. (2004).Consumer evaluations of store brands: Effects of store image and product attributes. Journal of Retailing and Consumer Services, 11.247-258.
Sethuraman, R. & Cole, C. (1999). Factors influencing the price premiums that consumers pay for national brands over store brands. Journal of Product & Brand Management, 8(4), 340-351.
Sinha, P K, & Banerjee, A. (2004). Store choice behaviour in an evolving market. International Journal of Retail and Distribution Management, 32(10),.482–494. http://dx.doi.org/10.1108/09590550410558626
Sirdeshmukh, D.,Singh, J. & Sabol, B.(2002). Consumer trust, value and loyalty in relational exchanges. Journal of Marketing, 66,15-37.
Toh, P. S. and A. Birchenough. 2000. Food safety knowledge and attitudes: culture and environment impact on hawkers in Malaysia. Knowledge and attitudes are key attributes of concern in hawker food handling practices and outbreaks of food poisoning and their prevention. Food Control 11(6):447-452.
Tuli, R. & Mookerjee, A. (2004). Retail formats: Patronage behavior of Indian rural consumers. South Asian Journal of Management; 11(3),57-73.
Uslu, S. (2005). The reasons for shopping mall preferences of consumers. Marketing World,19,54-63.
Uusitalo, O (2001). Consumer perceptions of grocery retail formats and brands. International Journal of Retail and Distribution Management,29(5),214–225. http://dx.doi.org/10.1108/09590550110390995
Yalcin, A. M. (2005). The effect of consumer demographic characteristics on store loyalty Intentions. Journal of Institute of Business Administration-Management, 16,104-115.
Yeniceri, T. & Erten, E.(2008). Analyzing the relationships among perceptions on store loyalty programs, trust, customer commitment to the relationship and store loyalty through structural equation modeling. Dogus University Journal, 9, 232-247.
Yilmaz, V., Aktas, C. & Celik, H. E. (2007). Development of a Scale for measuring consumer behaviour in store choice. Anadolu, University Journal of Social Sciences, 7, 171-185.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2019 Archives of Business Research
This work is licensed under a Creative Commons Attribution 4.0 International License.
