Prospects And Problems Of Electronic Marketing Application: The Nigerian Perspective

Authors

  • Obi Keneth

DOI:

https://doi.org/10.14738/abr.73.2.6368

Abstract

This paper focused on benefits and challenges of electronic marketing application, taking insights from Nigeria. It also looked at necessary conditions that must be put in place before electronic marketing will thrive. Conclusion and recommendations were made as to how the perceived challenges facing electronic marketing adoption can be overcome.

References

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Published

2019-03-30

How to Cite

Keneth, O. (2019). Prospects And Problems Of Electronic Marketing Application: The Nigerian Perspective. Archives of Business Research, 7(3.2), 102–105. https://doi.org/10.14738/abr.73.2.6368

Issue

Vol. 7 No. 3.2 (2019): Archives of Business Research

Section

Special Issue 2019

License

Copyright (c) 2019 Archives of Business Research

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

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