Teaching Note Niti Masala : Expansion Strategy

Abstract

Niti Masale is one of the largest employers in the rural part of Awasari, near Manchar (Maharashtra). Various divisions of Niti Masale have been awarded by various organizations and by the Ministry of Commerce and Industry, Maharashtra Government for excellence in taste and authenticity of their products. Niti Masale still holds a strong presence in various cities in Maharashtra, being one of the largest providers of traditional Indian kitchen taste. Niti Masale is led by Mrs. Niti Khude, Chairman & Managing Director, Mr. Nilkanth Khude, and Mr. Milind Khude, Executive Director. Mr. Nilkanth Khude along with his wife initiated the business operations through the manufacturing of spices in the year 1980 and has till date witnessed the ups and downs in the business for over more than 3 decades. The younger generation under the able direction of Executive Director, Mr. Milind N Khude, showed an inclination towards expansion and was prepared to shoulder risks and in contrast the older generation warned to take a safe and cautious approach. Niti Masale is planning for almost tripling its existing production capacity and plans to venture into markets in new geographical areas. Executive Director, Mr. Milind Khude is busy in reorganizing the financial, technological and human resources requirement believed to be necessary for the implementation of expansion strategy.