A Study of Marketing Strategies for Electricity Pricing Plans Considering Willingness to Pay for Renewable Energy
DOI:
https://doi.org/10.14738/abr.1401.19805Keywords:
WTP (willingness to pay), renewable energy, transfer, electricity planAbstract
This research aims to create a power plan that takes into account consumer preferences in order to promote the spread of renewable energy. First, we built a mathematical model using a five-point questionnaire and conjoint cards. Next, we conducted a survey reflecting consumer attitudes and comparing them to existing power plans. Ultimately, we analyzed the obtained data using a mathematical model to clarify the amount of renewable energy that consumers accept and their needs.
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Copyright (c) 2026 Kirana Horie, Sun Jing
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