Applicated pricing strategies in Jordanian medicine scoter and there effects on customer satisfaction (view point of mangers)

Abstract

The  aims of  study  to know  the " applicated  pricing  strategies  in  Jordanian  medicine sector  and  there  effects  on customer  satisfaction " according  to the  perspective  of  the market  medicine , pricing , satisfaction and    its importance , it focus  on  a problems faced  by  prices , customer  income , quality , performance of  medicine  sector  .

The study showed  pricing  strategies  and  there  obstacles  to  achieve  customer  satisfaction  and  how  to  choose  the  suitable strategy  for   pricing  the medicines  and  for  test  the  relation  between  price  and  satisfaction.

The  medicine  sector  face  obstacles’ as working  capital , cost ,patent  regulations’ , laws , customer  satisfaction , a suitable  strategy  and  policies  to  achieve  medicine  sector  objectives  ,there are three dimensions’ for independent factors(skimming strategy ,penetration strategy, expected value strategy )and customer satisfaction .

The study population is consist of all companies  in  medicine  sector  (106) company  in survey and analytical  study , view point of  managers  ,concluded  that rapid  skimming  pricing   strategy  depend  on the  importance  of  medicine  product  but  low skimming   pricing  strategy depend on  promotion  effort  , rapid  penetration  pricing  strategy  depend on  low  price  as  an entrance  for  the  medicine market.

The study showed that :The  prices  were  very  high , the  market  share  is  low  , the  customer  satisfaction  is  low the sector, improvement    is  costly .

The  study  recommended  the  Jordanian  medicine  sector  must  be  combining  to  meet  low   customer  satisfaction      by  focus  on  quality , low prices , increase  market  share , improvement  the  sector  , decrease  the  cost , reinforce  t  the  competition  abilities’