A Decomposition-based Integration Approach to Business Modeling
DOI:
https://doi.org/10.14738/abr.1307.19137Keywords:
Business Modeling Method, Method Integration, Value Proposition Canvas, Minimum viable product, Customer journey mapAbstract
As information technology has become more deeply ingrained in society, many business modeling methods have developed rapidly. On the other hand, new problems have arisen, such as how to use different business modeling methods appropriately. In this paper, we propose an integration method for creating new business modeling methods by breaking down existing business modeling methods into elements and recombining them, based on the assumption that common elements exist in business modeling methods. We also evaluate the effectiveness of this business modeling method by applying it to multiple business modeling methods.
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Copyright (c) 2025 Shuichiro Yamamoto
This work is licensed under a Creative Commons Attribution 4.0 International License.
