Language and Advertising: Study Guide

Annie A. Parmis
  • Visayas State University (VSU), Baybay City, Leyte Philippines
Adelina O. Carreno
  • Visayas State University (VSU), Baybay City Philippines
Gernah May Y. Santianes
  • Visayas State University (VSU), Baybay City Philippines
Rosemarie Gil M. Macale
  • Visayas State University (VSU), Baybay City Philippines
  • Keywords:
  • Verbal Expressions, Creative Works, Advertising Business, Illumine
  • Abstract:
  • When we say language in advertising, we do not only refer to the words, phrases, or verbal expressions but also to the non-verbal communication and the creative works behind each commercial. This Language and Advertising Study Guide presents information about what is really in advertising knowing that terms such as “propaganda” and “marketing” also exist side by side with “commercial”. The inside pages also tackle about fallacies and psychology in advertising since “communication”, the advertisement’s vehicle, goes with logic and understanding. On this note, this Study Guide would somehow “uncover” some secrets in the advertising business and “illumine” our take on convenience, beauty, luxury, love, and enhancement.
  1. Advertising (2021, April 30). New World Encyclopedia,. Retrieved 02: 08, Novemver 30, 2021 from https://www.newworldencyclopedia.org/p/index.php?title=Advertising&oldid=1052054.
  2. Ai-ai, M. (2006). Religious affiliations and masculine power in Jordanian weding invitation genre. Discourse and Society, 17(6), 691-714. https://doi.org/10.1177/0957926506068428
  3. Aitchison, J (1999). Cutting Edge Advertising. Singapore: Prentice Hall
  4. Ang, S.H. Lee, Y. H., & Leong S. M. (2007). The ad creativity cube: Conceptualization and initial validation. Journal of Academy of Marketing Science, 35, 220-232.
  5. Bhatia, Tej K. Advertising in Rural India: Language, Marketing Communication, and Consumerism. Institute for the Study of Languages and Cultures of Asia and Africa. Tokyo University of Foreign Studies. Tokyo Press, 2000. ISBN 4872977823
  6. Eco, Umberto,(1976). A Theory of Semiotics. Blommington: Indiana University Press.
  7. Featherstone, Mike (1986). Teori-TeoriKOmunikai, Penerjemah: Soejono, Trimo. Bandung RemadjaKarya.
  8. Firth, Katherine T. and Barbara Mueller. What is this click fraud that is costing Google billions? HowStuffWorks. Retrieved March 27, 2020.
  9. Graydon, Shari. Made You Look – How Advertising Works and Why You Should Know. Annick Press, 2003. ISBN 1550378147.
  10. Hahn, Fred E. and Kenneth G. Mangung (2002). Do-it-Yourself Advertising and Promotion. Kasiyan. 2008 Manipulasi dan DehumanisasiPerempuandalamIKlan. Yogyakarta: PenerbitOmbak.
  11. Johnson, J. Doughlas. Advertising Today. Chicago: Science Research Associates, 1978. ISBN 0574193553
  12. Julia, Layton. What Are Ethical Limits in Advertising? Ch
  13. Katherine, T. Frith and Barbara Mueller, Advertising and Societies: Global Issues (Peter Lang Inc., 2010, ISBN: 978-1433103858
  14. Ke, Q. & Wang, W. (2013). The adjective frequency in advertising English Slogans. Theory and practice in language studies.
  15. Vol. 3 (2), 275-284;doi:
  16. Keith, Mc Arthur. No, Those Casino Rama ads aren’t running in NYC The Globe and Mail, April 23, 2018. Retrieved March 27, 2020.
  17. Klein, Naomi, No Logo. Harper-Collins, 2000 ISBN 000653040
  18. Kleppner, Otto. Advertising Procedure. Englewood Cliffs. NJ: Prentice-Hall, 1979. ISBN:978-0130181190
  19. Knapp, M. L., & Hall, J. A. (2014). Nonverbal communication in human interaction. Boston: Wadsworth Cengage Learning.
  20. Leon, Jose Luis. Mitioanalisis de la publicidad. Arcelona: Ariel, 2001 ISBN: 8434412853
  21. Mulvihill, Donald F. “Marketing Research for the Small Company” Journal of Marketing (1951): 179-183. Retrieved March 27, 2020.
  22. Nancy Cohen, Virtual Product Placement Infiltrates TV, Film, Games E-Commerce Times, February 23, 2006.
  23. Nowak, A. (2009). The Effect of words in advertising. Retrieved from https://designertoday.com/Articles
  24. Schrank, J. (1994). The Language of Advertising Claims, in Paul Eschholz, Alfred Rosa, and Virginia Clark, eds, Language Awareness, 6th ed. St. Martin’s Press, NY
  25. Sobur, Alex (2006). AnalisisTeks Media. Bandung: PT REmajaRosdakarya.
  26. Stan, Mack. What are the Ethical limits in Advertising? Chron. Retrieved March 27, 2020
  27. Wernick, Andrew. Promotional Culture: Advertising, Ideology and Symbolic Expression (Theory, Culture & Society Series). London: Sage Publications Ltd., 1991. ISBN: 0803983905
  28. Https://corner4men.com Top 10 Commercial Taglines in the Philippines’ advertising history
  29. https://sixads.net 20 Best Slogan Examples + Create Your Own
  30. https://investinginwomen.asia Gender Representation in Philippine Advertising
  31. https://greedhead.net Why is language important in advertising?
  32. http://www.rjelal.com Stylistic Foregrounding the language of advertising
  33. https://theses.cz Trends in Development of Advertising Language
  34. http://jondiestaportfolio.blogspot.com Couch Potato Review: Memorable Commercial Jingles in Philippines
  35. https://en-int.seekweb.com/search Good Commercial Music – Click Here for Tops Results
  36. https://www.spot.ph Top 10 Most Unforgettable Shampoo Jingles from Pinoy TV
  37. https://www.dailymotion Alice Dixson recalls classis ‘I can feel it’ commercial
  38. https://www.getsomethinggreat.com 80s Commercial Jingles – The 11 Best Company Jingles
  39. https://people.howstuffworks.com Top 10 Catchiest Commercial Jingles
  40. https://justcreative.com 25 Brilliant Clever Print Ads
  41. https://www.123helpme.com Television Advertising – 1032 Words
  42. https://visme.co 20+ Commonly Used Advertising Techniques in Visual Marketing
  43. https://www.qualitylogoproducts.com 12 Offensive Advertisements your Business can learn from
  44. https://www.middleweb.com Using advertising as information texts
  45. https://sites.google.com Introduction: Language in Advertising
  46. https://dragonflymareting.co.za The Influence of Language in Marketing
  47. https://ph..seekweb.com/top_10/seekweb Advertising for my Websites
  48. https://www.funtrivia.com Around the World with Brands and Advertising Quiz
  49. https://www.lemonlight.com 6 Categories of Commercials for Your Business Videos
  50. https://www.bestadsontv.com Seen and noted – Best Ads: TV, Print, Outdoor, Interactive, Radio
  51. https://www.columnfivemedia.com How to Write a Great Tagline (According to Science)
  52. https://www.contagious.com The strategy behin RC Cola’s Basta campaign in the Philippines
  53. https://www.englishclub.com Advertising Vocabulary
  54. https://www.indeed.com 14 Types of Advertising
  55. https://www.artewm.com/advertising Motion graphics advertisement
  56. https://advertisit.wordpress.com The language of advertising
  57. https://www.academia.edu the language of advertisement and its features and characteristics
  58. https://links.springer.com Recommendation or Advertisement
  59. https://www.feedough.com What is advertising? Examples, Objectives & Importance
  60. https://www.cultural.survival.org Advertising and Global Culture
  61. https://skillshop.exeedlms.com Google Ads Search Certification
  62. https://formationmedia.co.uk/blog/language-in-advertising -understanding-its-use/ Website Design Warwick/Digital Marketing Warwick/ Formation Media
  63. https://en.m.wikipedia.org Advertising
  64. https://www.britannica.com Advertising/ Definition, History, Objectives and Techniques
  65. https://theinfinitekitchen.com What are fallacies in advertising?
  66. https://fallaciesincommercials.wordpress.com 10 TV Commercial with Logical Fallacies
  67. https://www.bestfunquiz.com Quiz: What is My Favorite Color?
  68. https://www.verywellmind.com Interesting Facts About Dreaming
  69. https://www.indeed.com Fallacies in Advertising: Definition and Examples
  70. https://advertisit.wordpress.com The Language of advertising
  71. https://philpot.education Advertisements- English A: Lang Lit
  72. https://papers.ssm.com The Language of TV Commercials’ Slogans: A Semantic Analysis
  73. https://topdesignfirms.com 4 logical Fallacies in Advertising
  74. https://mobygeek.com Most Common Logical Fallacies in Advertising That Makes you Buy Stuff
  75. https://www.wordstream..com 120 of the Best Words and Phrases for Marketing with Emotion
  76. https://www.crazyegg.com 20 Power Words in Online Advertising
  77. https://wikieducator.org Concept of Advertising
  78. https://www.slideshare.net Introduction to advertising Claims
  79. https:///citeseerx.ist.psu.edu Rule Breaking in the Language of Advertising
  80. Https://www.cram.com Role of Language in Advertisement
  81. https://languageads.wordpress.com The Language Used in Advertisements
  82. https://www.slideshare.net Language used in advertisement
  83. https://www.researchgate.net the language of advertisement and its features and characteristics
  84. https://www.proprofs.com Marketing Advertising Quiz Questions!
  85. https://www.proprofs.com Advertising Quiz: Practice Exam! Trivia
  86. https://prezi.com 12 Types of Commercials
  87. https://bunnystudio.com Types of Commercials and Their
  88. https://localiq.com 10 Most Common Advertising Techniques (+Why they Work)
  89. https://www.acquisio.com 106 Amazing Words that Sell, in PPC Advertising Copy
  90. https://www.business2community.com 100 Powerful Marketing Words to Boost Your Brand
  91. https://www.funtrivia.com This is Propaganda Quiz
  92. https://www.proprofs.com Propaganda Quizzes Online, Trivia, Questions & Answers
  93. https://users.drew.edu The Language of Advertising
  94. https://www.readwritethink.org Identifying and understanding the Fallacies Used in Advertising
  95. https://www.algrim.co Fallacies in Advertising – Definition, Examples and Common Cases
  96. https://www.proprofs.com Color Psychology Test: Find Your Prefect Colors?
  97. https://bravelearning..com Funny Advertising: 4 Best language School Commercials
  98. https://www.cambridge.org Linguistic constructions of modernity: English mixing in
  99. https://www.qualitylogoproducts.com 12 Offensive Advertisement your Business can Learn From
  100. https://www.universalclass.com How to Write for Various media Platforms as a copywriter
  101. https://www.businessinsider.com 24 magazine ads so clever they stopped readers
  102. https://visme.com 20+ Commonly Used Advertising Techniques in Visual Marketing
  103. https://www.newworldencyclopedia.org Advertising – New World Encyclopedia
  104. https://www.facebook.com Simple Ways to Adapt your TV Commercials for Facebook
  105. https://ijbnpa.biomedcentral.com Food Advertising and Marketing Directed at Children
  106. https://www.crazyegg.com 20 Power Words in Online Advertising
  107. https://www.consumer.ft.c.govIts all about the Technique
  108. https://www.verticalresponse.com 20 Powerful Marketing Words and Phrases That sell or repel
  109. https://act-on.com 64 Digital Advertising Terms Every Marketer Should Know
  110. https://www.gootherapy.org Red Flags: Are You Being Emotionally Manipulated?
  111. https://www.healthline.com 15+ Signs of Emotion Manipulation
  112. https://quizizz.com Marketing & Advertising
  113. https://www.proprofs.com Marketing Advertising Quiz Questions!
  114. https://www..getsomethinggreat.com 80s Commercial Jingles – The 11 Best Company Jingles
  115. https://coolrain44.wordpress.com TV Commercial Advertising: Greatest Slogans Jingles Taglines
  116. https://www.apadivision.org Sexualization of Popular Music
  117. https://www.sciencedirect.com Attributes for Image Content that attract Consumers’ Attention
  118. https://managementhelp.org Major Methods of Advertising and Promotion
  119. https://www.wikihow.com
  120. https://biznewske.com Glittering Generalities Advertising Examples 2022
  121. https://motioncue.com 11 Types of Propaganda Techniques in Advertising
  122. https://promo.com The Full Glossary of Marketing and Advertising Terms
  123. https://communications.rutgers.edu Glossary of Marketing Terms
  124. https://www.designinc.co.uk The Best Guide to Advertising Terms
  125. https://blog.hubspot.com The Ultimate Dictionary of Marketing Terms Should Know
  126. https://mailchimp.com The Mailchimp Marketing Glossary
  127. https://www.medialit.org Language of Media Literacy: A Glossary of Terms
  128. https://studyonline.rmit.edu.au 15 Advertising Techniques for Thriving the Tech Era
  129. https://www.qualitylogoproducts.com Top 10 Ad Jingles of All Time
  130. https://www.paleycenter.orgCharmis body spray:
  131. https://blog.hubspot.com 26 Companies with Really Catchy Slogans & Brand Taglines
  132. https://www.qualititylogoproducts.com The 10 Best Company Slogans of All Time
  133. https://www.artewm.com/advertising Motion graphics advertisement Simple advertisement design
  134. https://search.visymo.com/find How to Make and Ad – Looking for How to make an Ad?
  135. https://prezi.com 12 Types of Commercials
  136. https://topdesignfirms.com 4 Logical Fallacies in Advertising
  137. https://www.techthirsty.com Know These 5 Logical Fallacies in Advertising to Shop Smarter
  138. https://act-on.com 64 Digital Advertising Terms of Every Marketer Should Know
  139. https://marketing-dicionary.org Common Language Marketing Dictionary
  140. https://www.adweek.com Glossary of Marketing Terms
  141. https://tvtropes.org Basic Commercial Types
  142. https://www.crowconnect.com 7 Elements of Printing Advertising
  143. https://www.nusiness.qld.gov.au Types of Advertising
  144. https://www.bartleby.com Effectiveness of Print and Television Advertisement Essay
  145. https://www.indeed.com 14 Types of Advertising
  146. https://www.aretewm.com Motion graphics advertisement
  147. https://ph.seekweb.com Led Advertisement Display
  148. https://www.maagementstudyguide.com 13 Most Common Techniques used by the Advertisers
  149. https://blueoniomedia.com Digital Marketing Glossary
  150. https://www.learn-english-today.com Advertising
  151. https://milnepublishing.geneseo.edu 6 Marketing Ethics: Selling Controversial Products
  152. https://www.mediaplacepartners.com Traditional Marketing
  153. https://.www.feedough.com What is Advertising? Examples, Objectives & Importance
  154. https://www.economicsdiscussion.net Types of Advertising Media – Economics Discussion
  155. https://yourbusiness.azcentral.com What is the Tone of Voice in Advertising?
  156. https://www.english-online.at The World of Advertising
  157. https://www.jstor.org The Information Processing of Pictures in Print Advertisements
  158. https://appliedpsychologydegree.usc.edu Thinking vs Feeling: Psychology of Advertising
  159. https://bis.cratercomets.com Print Advertisements
  160. https://www.englishpedia.net Print advertisement in a sentence
  161. https://m.rediff.com The BEST ad jingles of yesteryear
  162. https://adage.com Top 15 Ad Campaigns of the 21st Century – Advertising Age
  163. http://www.inthe80s.com Favorite Commercials from Television and Radio
  164. https://businesstips.ph List of Famous Filipino Brand Names and Slogans
  165. https://www.spot.ph Top 10 Favorite One-Liners from Pinoy Commercials
  166. https://corner4men.com Top 10 Commercial Taglines in the Philippines’ advertising history
  167. https://www.sporcle.com Company Taglines Philippine Edition Quiz Stats
  168. https://www.businessinsider.com The 15 Greatest Slogans and Taglines in Advertising History
  169. https://www.pinterest.com Filipino
  170. https://www.pinterest.ph 29 Pinoy Ads wit Values & Social Relevance ideas
  171. https://www.adobe.com 30 Companies with Famous Brand Slogans & Taglines
  172. https://www.esquiremag.ph These are Youtube’s 12 Most Engaging Philippine Ads for 2020
  173. https://www.8list.phPinoy Brand Slogan That Required a spit take tell me you didn’t
  174. https://www.ebaqdesign.com Top Brand Slogans & How to Create One
  175. https://www.bestadsontv.com Seen and noted – Best Ads: TV, Print, Outdoor, Interactive, Radio
  176. https://www.sporcle.com Company Taglines Philippine Edition Quiz Stats
  177. https://business.inquirer.net Unforgettable Filipino Advertisements
  178. https://www.writing-skills.com The language of advertising: innovative maverick or language
  179. https://www.scienceofpeople.com 21 Tips on the Psychology of Advertising to Maximize Sales
  180. https://www.lionbridge.com How to Localize an Ad
  181. https://bookunitsteacher.com Teaching the Persuasive Technique – Loaded Terms
  182. https://www.allaboutadvertisinglaw.com How to Avoid #Translation Fails in Your Next Marketing Campaign
  183. https://thinksem.com PPC Targeting: Should You Target
  184. https://www.jstor.comBEWARE THE SEMANTIC TRAP – Language and Propaganda
  185. https://enlightngo,org Propaganda as a “language” of communication
  186. https://ojs3.unpatti.ac.id Language Functions in German Supermarket TV Commercials
  187. https://visme.co 20+ Commonly Used in Advertising Techniques in Visual Marketing
  188. https://www.quora.com Why is there suddenly such a big increase in Spanish-language
  189. studyonline.rmit.edu.au/blog/15-advertising-techniques-for tech-era 15 Advertising Techniques for Thriving in the Tech Era
  190. https://sixads.net15 Best Advertisement Examples
  191. https://www.asa.co.nz Spotlight on: Offensive language in advertising
  192. https://5y1.org Use of Language in Advertisements
  193. https://goopenmichigan.org/courseware/lesson/1169/overview Advertising Techniques – The language Persuasion
  194. https://www.cram.com Role of Language in Advertisement – 1572 Words
  195. https://gspm.online.gwu.edu Public Relations and Propaganda Techniques
  196. https://chomsky.infio Language, Politics and Propaganda
  197. https://en.m.wikipedia.org Glittering generality
  198. https://www.milfordpublicschool.com Types of Propaganda used in commercials
  199. https://www.smartcapitalmind.com What are the Different Types of Commercial Advertising?
  200. https://www.readwritethink.org Identifying and Understanding the Fallacies Used in Advertising
  201. https://www.algrim.co Fallacies in Advertising – Definition, Examples, Common Cases
  202. https://promo.com The Full Glossary of Marketing and Advertising Terms
  203. https://metrikmarketing.com Internet Marketing Glossary of Terms
  204. https://blogs.baruch.cuny.edu Fallacies Readings and Report Assignment
  205. https://sites.google.com Rhetorical Fallacies – Rhetoric And Advertising
  206. https://www.butte.edu Fallacies and Propaganda – TIP Sheets
  207. https://www.outbrain.com Digital Advertising Glossary: The A-Z Beginner’s Guide
  208. https://www.marketingterms.com Online Advertising Glossary – Marketing Terms
  209. https://theonlineadvertisingguide.com Online Advertising Glossary
  210. https://www.geoedge.com Advertising Glossary of Terminology
  211. https://blog.adext.com Digital Marketing and Online Advertising Glossary
  212. https://www.webfx.com Digital Advertising Glossary: 59 Digital Advertising Terms
  213. https://www.businessmanagementideas.com Advertising: Definition, Objectives, Importance, Types and Functions
  214. https://www/mbaknol.com Advertising – Definition, Features, Objectives and Functions
  215. www.washingtonpost.com Perspective/Why propaganda is more dangerous in the digital age
  216. https://en.unesco.org Journalist, ‘Fake News’ & Disinformation
  217. https://study.com What are examples of fallacies commercials?
  218. https://www.studymode.com Fallacies in Advertising – 1005 Words
  219. https://econsultancy.com Five marketing Fallacies that only the blinkered believe
  220. https://site.brid.tv Logical Fallacies You Should Avoid in Your Videos
  221. https://www.proprofs.com Advertising Techniques
  222. https://78 Advertising Quizzes Online, Trivia, Questions & Answers – Proprofs
  223. https://www.indeed.com 8 marketing interview questions
  224. https://www.sandfoundry.com Advertisements Types
  225. https://www.quora.com What are 5 examples of TV commercials that have fallacies?
  226. https://blog.apaonline.org The Fallacy of False Analogy and Mercedes Benz
  227. https://www.slideshare.net Common Fallacies in Advertising Powerpoint
  228. https://m.youtube.com Logical Fallacies in Advertisement/Insurance Commercial Analysis
  229. https://egyankosh.ac.in unit 39 more fallacies and
  230. https://www.studocu.com Fallacies of Reasoning in Commercials the main purpose
  231. https://eric.ed.gov As Seen on TV: Teaching Fallacies through Infomercials
  232. http://www.adweek.co, Quiz: Test Your Knowledge of Marketing & Advertising Terms
  233. http://www.billfryer.com Advertising Quiz: How much do you really know about
  234. https://www.corporatespecialties.com Can you Pass this marketing Test?
  235. https://www.surveycrest.com 6 Revealing Facts about color Psychology and Its Effects
  236. https://www.proprofs.com A Trivia Quiz on Types of Propaganda
  237. https://www.proprofs.com Quiz Over Propaganda Techniques
  238. https://www.funtrivia.com This Is Propaganda Quiz
  239. https://morethanbranding.com/2023/02/12/advertising-and-language-the-powe-of-words/
  240. https://www.yourarticlelibrary.com/advertising/advantages-of-advertising-12-major-advantages-of-advertising-explained/25872/
  241. https://www.yourarticlelibrary.com/advertising/5-important -disadvantages-of-advertising/1110/
  242. https://www.ug.b.ro/etc/etc2009no1/s0804%20(2).pdf
  243. https://media.neliti.com
Language and Advertising: Study Guide
PDF
Published
  • March 11, 2022
Categories
Copyright
  • Copyright (c) 2022 ‪Annie A. Parmis
License

This work is licensed under a Creative Commons Attribution 4.0 International License.