Language and Advertising: Study Guide

Annie A. Parmis
Adelina O. Carreno
Gernah May Y. Santianes
Rosemarie Gil M. Macale
  1. Advertising (2021, April 30). New World Encyclopedia,. Retrieved 02: 08, Novemver 30, 2021 from
  2. Ai-ai, M. (2006). Religious affiliations and masculine power in Jordanian weding invitation genre. Discourse and Society, 17(6), 691-714.
  3. Aitchison, J (1999). Cutting Edge Advertising. Singapore: Prentice Hall
  4. Ang, S.H. Lee, Y. H., & Leong S. M. (2007). The ad creativity cube: Conceptualization and initial validation. Journal of Academy of Marketing Science, 35, 220-232.
  5. Bhatia, Tej K. Advertising in Rural India: Language, Marketing Communication, and Consumerism. Institute for the Study of Languages and Cultures of Asia and Africa. Tokyo University of Foreign Studies. Tokyo Press, 2000. ISBN 4872977823
  6. Eco, Umberto,(1976). A Theory of Semiotics. Blommington: Indiana University Press.
  7. Featherstone, Mike (1986). Teori-TeoriKOmunikai, Penerjemah: Soejono, Trimo. Bandung RemadjaKarya.
  8. Firth, Katherine T. and Barbara Mueller. What is this click fraud that is costing Google billions? HowStuffWorks. Retrieved March 27, 2020.
  9. Graydon, Shari. Made You Look – How Advertising Works and Why You Should Know. Annick Press, 2003. ISBN 1550378147.
  10. Hahn, Fred E. and Kenneth G. Mangung (2002). Do-it-Yourself Advertising and Promotion. Kasiyan. 2008 Manipulasi dan DehumanisasiPerempuandalamIKlan. Yogyakarta: PenerbitOmbak.
  11. Johnson, J. Doughlas. Advertising Today. Chicago: Science Research Associates, 1978. ISBN 0574193553
  12. Julia, Layton. What Are Ethical Limits in Advertising? Ch
  13. Katherine, T. Frith and Barbara Mueller, Advertising and Societies: Global Issues (Peter Lang Inc., 2010, ISBN: 978-1433103858
  14. Ke, Q. & Wang, W. (2013). The adjective frequency in advertising English Slogans. Theory and practice in language studies.
  15. Vol. 3 (2), 275-284;doi:
  16. Keith, Mc Arthur. No, Those Casino Rama ads aren’t running in NYC The Globe and Mail, April 23, 2018. Retrieved March 27, 2020.
  17. Klein, Naomi, No Logo. Harper-Collins, 2000 ISBN 000653040
  18. Kleppner, Otto. Advertising Procedure. Englewood Cliffs. NJ: Prentice-Hall, 1979. ISBN:978-0130181190
  19. Knapp, M. L., & Hall, J. A. (2014). Nonverbal communication in human interaction. Boston: Wadsworth Cengage Learning.
  20. Leon, Jose Luis. Mitioanalisis de la publicidad. Arcelona: Ariel, 2001 ISBN: 8434412853
  21. Mulvihill, Donald F. “Marketing Research for the Small Company” Journal of Marketing (1951): 179-183. Retrieved March 27, 2020.
  22. Nancy Cohen, Virtual Product Placement Infiltrates TV, Film, Games E-Commerce Times, February 23, 2006.
  23. Nowak, A. (2009). The Effect of words in advertising. Retrieved from
  24. Schrank, J. (1994). The Language of Advertising Claims, in Paul Eschholz, Alfred Rosa, and Virginia Clark, eds, Language Awareness, 6th ed. St. Martin’s Press, NY
  25. Sobur, Alex (2006). AnalisisTeks Media. Bandung: PT REmajaRosdakarya.
  26. Stan, Mack. What are the Ethical limits in Advertising? Chron. Retrieved March 27, 2020
  27. Wernick, Andrew. Promotional Culture: Advertising, Ideology and Symbolic Expression (Theory, Culture & Society Series). London: Sage Publications Ltd., 1991. ISBN: 0803983905
  28. Https:// Top 10 Commercial Taglines in the Philippines’ advertising history
  29. 20 Best Slogan Examples + Create Your Own
  30. Gender Representation in Philippine Advertising
  31. Why is language important in advertising?
  32. Stylistic Foregrounding the language of advertising
  33. Trends in Development of Advertising Language
  34. Couch Potato Review: Memorable Commercial Jingles in Philippines
  35. Good Commercial Music – Click Here for Tops Results
  36. Top 10 Most Unforgettable Shampoo Jingles from Pinoy TV
  37. https://www.dailymotion Alice Dixson recalls classis ‘I can feel it’ commercial
  38. 80s Commercial Jingles – The 11 Best Company Jingles
  39. Top 10 Catchiest Commercial Jingles
  40. 25 Brilliant Clever Print Ads
  41. Television Advertising – 1032 Words
  42. 20+ Commonly Used Advertising Techniques in Visual Marketing
  43. 12 Offensive Advertisements your Business can learn from
  44. Using advertising as information texts
  45. Introduction: Language in Advertising
  46. The Influence of Language in Marketing
  47. Advertising for my Websites
  48. Around the World with Brands and Advertising Quiz
  49. 6 Categories of Commercials for Your Business Videos
  50. Seen and noted – Best Ads: TV, Print, Outdoor, Interactive, Radio
  51. How to Write a Great Tagline (According to Science)
  52. The strategy behin RC Cola’s Basta campaign in the Philippines
  53. Advertising Vocabulary
  54. 14 Types of Advertising
  55. Motion graphics advertisement
  56. The language of advertising
  57. the language of advertisement and its features and characteristics
  58. Recommendation or Advertisement
  59. What is advertising? Examples, Objectives & Importance
  60. Advertising and Global Culture
  61. Google Ads Search Certification
  62. -understanding-its-use/ Website Design Warwick/Digital Marketing Warwick/ Formation Media
  63. Advertising
  64. Advertising/ Definition, History, Objectives and Techniques
  65. What are fallacies in advertising?
  66. 10 TV Commercial with Logical Fallacies
  67. Quiz: What is My Favorite Color?
  68. Interesting Facts About Dreaming
  69. Fallacies in Advertising: Definition and Examples
  70. The Language of advertising
  71. Advertisements- English A: Lang Lit
  72. The Language of TV Commercials’ Slogans: A Semantic Analysis
  73. 4 logical Fallacies in Advertising
  74. Most Common Logical Fallacies in Advertising That Makes you Buy Stuff
  75. 120 of the Best Words and Phrases for Marketing with Emotion
  76. 20 Power Words in Online Advertising
  77. Concept of Advertising
  78. Introduction to advertising Claims
  79. https:/// Rule Breaking in the Language of Advertising
  80. Https:// Role of Language in Advertisement
  81. The Language Used in Advertisements
  82. Language used in advertisement
  83. the language of advertisement and its features and characteristics
  84. Marketing Advertising Quiz Questions!
  85. Advertising Quiz: Practice Exam! Trivia
  86. 12 Types of Commercials
  87. Types of Commercials and Their
  88. 10 Most Common Advertising Techniques (+Why they Work)
  89. 106 Amazing Words that Sell, in PPC Advertising Copy
  90. 100 Powerful Marketing Words to Boost Your Brand
  91. This is Propaganda Quiz
  92. Propaganda Quizzes Online, Trivia, Questions & Answers
  93. The Language of Advertising
  94. Identifying and understanding the Fallacies Used in Advertising
  95. Fallacies in Advertising – Definition, Examples and Common Cases
  96. Color Psychology Test: Find Your Prefect Colors?
  97. Funny Advertising: 4 Best language School Commercials
  98. Linguistic constructions of modernity: English mixing in
  99. 12 Offensive Advertisement your Business can Learn From
  100. How to Write for Various media Platforms as a copywriter
  101. 24 magazine ads so clever they stopped readers
  102. 20+ Commonly Used Advertising Techniques in Visual Marketing
  103. Advertising – New World Encyclopedia
  104. Simple Ways to Adapt your TV Commercials for Facebook
  105. Food Advertising and Marketing Directed at Children
  106. 20 Power Words in Online Advertising
  107. https://www.consumer.ft.c.govIts all about the Technique
  108. 20 Powerful Marketing Words and Phrases That sell or repel
  109. 64 Digital Advertising Terms Every Marketer Should Know
  110. Red Flags: Are You Being Emotionally Manipulated?
  111. 15+ Signs of Emotion Manipulation
  112. Marketing & Advertising
  113. Marketing Advertising Quiz Questions!
  114. 80s Commercial Jingles – The 11 Best Company Jingles
  115. TV Commercial Advertising: Greatest Slogans Jingles Taglines
  116. Sexualization of Popular Music
  117. Attributes for Image Content that attract Consumers’ Attention
  118. Major Methods of Advertising and Promotion
  120. Glittering Generalities Advertising Examples 2022
  121. 11 Types of Propaganda Techniques in Advertising
  122. The Full Glossary of Marketing and Advertising Terms
  123. Glossary of Marketing Terms
  124. The Best Guide to Advertising Terms
  125. The Ultimate Dictionary of Marketing Terms Should Know
  126. The Mailchimp Marketing Glossary
  127. Language of Media Literacy: A Glossary of Terms
  128. 15 Advertising Techniques for Thriving the Tech Era
  129. Top 10 Ad Jingles of All Time
  130. https://www.paleycenter.orgCharmis body spray:
  131. 26 Companies with Really Catchy Slogans & Brand Taglines
  132. The 10 Best Company Slogans of All Time
  133. Motion graphics advertisement Simple advertisement design
  134. How to Make and Ad – Looking for How to make an Ad?
  135. 12 Types of Commercials
  136. 4 Logical Fallacies in Advertising
  137. Know These 5 Logical Fallacies in Advertising to Shop Smarter
  138. 64 Digital Advertising Terms of Every Marketer Should Know
  139. Common Language Marketing Dictionary
  140. Glossary of Marketing Terms
  141. Basic Commercial Types
  142. 7 Elements of Printing Advertising
  143. Types of Advertising
  144. Effectiveness of Print and Television Advertisement Essay
  145. 14 Types of Advertising
  146. Motion graphics advertisement
  147. Led Advertisement Display
  148. 13 Most Common Techniques used by the Advertisers
  149. Digital Marketing Glossary
  150. Advertising
  151. 6 Marketing Ethics: Selling Controversial Products
  152. Traditional Marketing
  153. What is Advertising? Examples, Objectives & Importance
  154. Types of Advertising Media – Economics Discussion
  155. What is the Tone of Voice in Advertising?
  156. The World of Advertising
  157. The Information Processing of Pictures in Print Advertisements
  158. Thinking vs Feeling: Psychology of Advertising
  159. Print Advertisements
  160. Print advertisement in a sentence
  161. The BEST ad jingles of yesteryear
  162. Top 15 Ad Campaigns of the 21st Century – Advertising Age
  163. Favorite Commercials from Television and Radio
  164. List of Famous Filipino Brand Names and Slogans
  165. Top 10 Favorite One-Liners from Pinoy Commercials
  166. Top 10 Commercial Taglines in the Philippines’ advertising history
  167. Company Taglines Philippine Edition Quiz Stats
  168. The 15 Greatest Slogans and Taglines in Advertising History
  169. Filipino
  170. 29 Pinoy Ads wit Values & Social Relevance ideas
  171. 30 Companies with Famous Brand Slogans & Taglines
  172. These are Youtube’s 12 Most Engaging Philippine Ads for 2020
  173. https://www.8list.phPinoy Brand Slogan That Required a spit take tell me you didn’t
  174. Top Brand Slogans & How to Create One
  175. Seen and noted – Best Ads: TV, Print, Outdoor, Interactive, Radio
  176. Company Taglines Philippine Edition Quiz Stats
  177. Unforgettable Filipino Advertisements
  178. The language of advertising: innovative maverick or language
  179. 21 Tips on the Psychology of Advertising to Maximize Sales
  180. How to Localize an Ad
  181. Teaching the Persuasive Technique – Loaded Terms
  182. How to Avoid #Translation Fails in Your Next Marketing Campaign
  183. PPC Targeting: Should You Target
  184. https://www.jstor.comBEWARE THE SEMANTIC TRAP – Language and Propaganda
  185. https://enlightngo,org Propaganda as a “language” of communication
  186. Language Functions in German Supermarket TV Commercials
  187. 20+ Commonly Used in Advertising Techniques in Visual Marketing
  188. Why is there suddenly such a big increase in Spanish-language
  189. tech-era 15 Advertising Techniques for Thriving in the Tech Era
  190. https://sixads.net15 Best Advertisement Examples
  191. Spotlight on: Offensive language in advertising
  192. Use of Language in Advertisements
  193. Advertising Techniques – The language Persuasion
  194. Role of Language in Advertisement – 1572 Words
  195. Public Relations and Propaganda Techniques
  196. https://chomsky.infio Language, Politics and Propaganda
  197. Glittering generality
  198. Types of Propaganda used in commercials
  199. What are the Different Types of Commercial Advertising?
  200. Identifying and Understanding the Fallacies Used in Advertising
  201. Fallacies in Advertising – Definition, Examples, Common Cases
  202. The Full Glossary of Marketing and Advertising Terms
  203. Internet Marketing Glossary of Terms
  204. Fallacies Readings and Report Assignment
  205. Rhetorical Fallacies – Rhetoric And Advertising
  206. Fallacies and Propaganda – TIP Sheets
  207. Digital Advertising Glossary: The A-Z Beginner’s Guide
  208. Online Advertising Glossary – Marketing Terms
  209. Online Advertising Glossary
  210. Advertising Glossary of Terminology
  211. Digital Marketing and Online Advertising Glossary
  212. Digital Advertising Glossary: 59 Digital Advertising Terms
  213. Advertising: Definition, Objectives, Importance, Types and Functions
  214. https://www/ Advertising – Definition, Features, Objectives and Functions
  215. Perspective/Why propaganda is more dangerous in the digital age
  216. Journalist, ‘Fake News’ & Disinformation
  217. What are examples of fallacies commercials?
  218. Fallacies in Advertising – 1005 Words
  219. Five marketing Fallacies that only the blinkered believe
  220. Logical Fallacies You Should Avoid in Your Videos
  221. Advertising Techniques
  222. https://78 Advertising Quizzes Online, Trivia, Questions & Answers – Proprofs
  223. 8 marketing interview questions
  224. Advertisements Types
  225. What are 5 examples of TV commercials that have fallacies?
  226. The Fallacy of False Analogy and Mercedes Benz
  227. Common Fallacies in Advertising Powerpoint
  228. Logical Fallacies in Advertisement/Insurance Commercial Analysis
  229. unit 39 more fallacies and
  230. Fallacies of Reasoning in Commercials the main purpose
  231. As Seen on TV: Teaching Fallacies through Infomercials
  232., Quiz: Test Your Knowledge of Marketing & Advertising Terms
  233. Advertising Quiz: How much do you really know about
  234. Can you Pass this marketing Test?
  235. 6 Revealing Facts about color Psychology and Its Effects
  236. A Trivia Quiz on Types of Propaganda
  237. Quiz Over Propaganda Techniques
  238. This Is Propaganda Quiz
  241. -disadvantages-of-advertising/1110/
Language and Advertising: Study Guide