Language and Advertising: Study Guide
Annie A. Parmis
- Visayas State University (VSU), Baybay City, Leyte Philippines
Adelina O. Carreno
- Visayas State University (VSU), Baybay City Philippines
Gernah May Y. Santianes
- Visayas State University (VSU), Baybay City Philippines
Rosemarie Gil M. Macale
- Visayas State University (VSU), Baybay City Philippines
- Keywords:
- Verbal Expressions, Creative Works, Advertising Business, Illumine
- Abstract:
- When we say language in advertising, we do not only refer to the words, phrases, or verbal expressions but also to the non-verbal communication and the creative works behind each commercial. This Language and Advertising Study Guide presents information about what is really in advertising knowing that terms such as “propaganda” and “marketing” also exist side by side with “commercial”. The inside pages also tackle about fallacies and psychology in advertising since “communication”, the advertisement’s vehicle, goes with logic and understanding. On this note, this Study Guide would somehow “uncover” some secrets in the advertising business and “illumine” our take on convenience, beauty, luxury, love, and enhancement.
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Published
- March 11, 2022
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- Copyright (c) 2022 Annie A. Parmis
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