Negotiations Strategies In International Business

Kestutis Peleckis
  • Vilnius Gediminas Technical University, Lithuania
  • Keywords:
  • Business Negotiation, Negotiation Participants, Negotiating Parties, Cultural Priorities
  • Abstract:
  • Distorted market competition poses new challenges for business negotiations. It affects the balance of negotiating powers among negotiation participants. Such situations often result in negative consequences for both buyers and sellers. As a result, it opens additional opportunities for international business, because of the emergence of other market participants in the relevant markets, which can provide additional alternatives for both buyers and sellers by reducing the negative impact on the distortion of competition and balancing the negotiating powers of the negotiating parties. The development and implementation of an effective international business negotiation strategy, as well as the assessment of the negotiating powers among negotiating parties and the essential components of their deviation from balance is important for the effective use of the potential of business negotiations — the negotiating power. When solving the scientific problem it is necessary to ensure that its solutions help to consider the balance of negotiating power among negotiation participants, allowing them to achieve the balance and to ensure the most efficiency of the development and implementation of their negotiation strategy.
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