Healthcare Consumerism and Patient Loyalty in the Age of Telehealth: An Exploratory Roadmap
DOI:
https://doi.org/10.14738/bjhmr.102.14477Keywords:
Customer loyalty, Patient loyalty, Brand loyalty, Social determinants of health, Healthcare consumerism, Normative goods, Transaction cost, Determinants of patient loyalty, Digital health literacyAbstract
Customer loyalty is known as a source of sustained revenue steam and means of building and maintaining a strong relationship with customers for lifetime shopping experiences. Although there are a few studies in patient loyalty in healthcare fields, there is no theoretical or empirical studies on patient loyalty under the telehealth environment. This study, therefore, borrowed the framework from the commercial consumer loyalty model and build patient loyalty framework for healthcare practices in telehealth environment. There is a growing trend in both academic and industry circles that telehealth will stay as a one of the viable healthcare management alternatives even after Covid period. This study reviews the current status of patient loyalty based on the existing literature and explores a pathway to establish patient loyalty in telehealth platform.
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