{"id":7919,"date":"2022-03-29T07:48:51","date_gmt":"2022-03-29T02:48:51","guid":{"rendered":"https:\/\/scholarpublishing.org\/sse\/?p=7919"},"modified":"2022-03-29T07:55:44","modified_gmt":"2022-03-29T02:55:44","slug":"eb66","status":"publish","type":"post","link":"https:\/\/scholarpublishing.org\/sse\/eb66\/","title":{"rendered":"Technology Acceptance Of Information Services"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7919\" class=\"elementor elementor-7919\">\r\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-70f5aa73 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"70f5aa73\" data-element_type=\"section\" data-e-type=\"section\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-285d17b2\" data-id=\"285d17b2\" data-element_type=\"column\" data-e-type=\"column\">\r\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3d186e30 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3d186e30\" data-element_type=\"section\" data-e-type=\"section\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-41eabdc6\" data-id=\"41eabdc6\" data-element_type=\"column\" data-e-type=\"column\">\r\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-579ec75 custom-sub-heading elementor-widget elementor-widget-heading\" data-id=\"579ec75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Technology Acceptance Of Information Services<\/h2>\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-35ee532f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"35ee532f\" data-element_type=\"section\" data-e-type=\"section\">\r\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-7d801b3d\" data-id=\"7d801b3d\" data-element_type=\"column\" data-e-type=\"column\">\r\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2d654b30 elementor-widget elementor-widget-heading\" data-id=\"2d654b30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Mei-Ling Luo<\/h6>\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-3c2e01fe elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"3c2e01fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\r\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\r\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">University of Hawai\u2018I United States<\/span>\r\n\t\t\t\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t<\/ul>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-5991ea14 elementor-icon-list--layout-inline elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"5991ea14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\r\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\r\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><strong>DOI:<\/strong><\/span>\r\n\t\t\t\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\r\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"\">\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">: https:\/\/doi.org\/10.14738\/eb.66.2020<\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t<\/ul>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-55aea773 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"55aea773\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\r\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\r\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><strong>Keywords:<\/strong><\/span>\r\n\t\t\t\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\r\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Gratifications Theory, Motivations Studies, Visualized Paradigm, Theoretical Model<\/span>\r\n\t\t\t\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t<\/ul>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-58534697 custom-text-justify elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"58534697\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\r\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\r\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><strong>Abstract:<\/strong><\/span>\r\n\t\t\t\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\r\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">The goal of this research is to develop and test a theoretical model of the effects of intrinsic and extrinsic motivations on user acceptance of Internet-based information services. The model, referred to as the integrated model of technology acceptance, is being developed with two major objectives. First, it should improve our understanding of user acceptance behavior, providing new theoretical insights into the successful design and implementation of Internet-based information services. Second, the integrated model should provide the theoretical basis for a practical system design and analysis approach that would enable practitioners to develop new information services or modify their current services. For user acceptance to be viable, the model of user acceptance must be valid. The present research takes several steps toward establishing a valid motivational model of the user, and aims to provide the foundation for future research that will lead toward this end. Research steps taken in the present research include: (1) choosing U&amp;G (Uses and Gratifications) theory, a well-studied theoretical approach from mass communication to formulate an integrated technology acceptance model with TAM (Technology Acceptance Model); (2) developing and pre-testing the measures for the model\u2019s factors in two pilot studies; (3) conducting two rounds of data collection and analyze them to prove that the integrated model is applicable to the present context; (4) reviewing literature in both information systems and mass communication to demonstrate that empirical support exists for various elements of the proposed model, and (5) using advanced statistical technique, structural equation modeling (SEM), to test the model\u2019s structure. vi The results confirm our proposed integrated model. The model posits that entertainment motivation is another important factor in determining the use of online services in addition to the behavioral intention, as postulated by TAM. The integrated model also confirms that TAM\u2019s belief constructs, perceived ease of use and perceived usefulness, are predictors of behavioral intention. Furthermore, perceived usefulness predicts behavioral intention. It also argues that the level of use influences the degree of satisfaction. Satisfaction is a construct that is heavily studied due to its important role as an indicator of system success.<\/span>\r\n\t\t\t\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t<\/ul>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-1e3095c5 elementor-widget elementor-widget-text-editor\" data-id=\"1e3095c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\t\t\t<!-- References Button -->\n<div class=\"py-3 text-center\"><button class=\"btn btn-lg btn-primary\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapseExample\" aria-expanded=\"false\" aria-controls=\"collapseExample\">\nView References\n<\/button><\/div>\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-element elementor-element-3a99adf6 elementor-widget elementor-widget-text-editor\" data-id=\"3a99adf6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\t\t\t<div id=\"collapseExample\" class=\"collapse mt-3\"><ol><li>Adams, D. 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The model, referred to as the integrated model of technology acceptance, is being developed with two major objectives. First, it should improve our understanding of user acceptance behavior, providing new theoretical insights into the successful design and implementation of Internet-based information services. Second, the integrated model should provide the theoretical basis for a practical system design and analysis approach that would enable practitioners to develop new information services or modify their current services. For user acceptance to be viable, the model of user acceptance must be valid. The present research takes several steps toward establishing a valid motivational model of the user, and aims to provide the foundation for future research that will lead toward this end. Research steps taken in the present research include: (1) choosing U&#038;G (Uses and Gratifications) theory, a well-studied theoretical approach from mass communication to formulate an integrated technology acceptance model with TAM (Technology Acceptance Model); (2) developing and pre-testing the measures for the model\u2019s factors in two pilot studies; (3) conducting two rounds of data collection and analyze them to prove that the integrated model is applicable to the present context; (4) reviewing literature in both information systems and mass communication to demonstrate that empirical support exists for various elements of the proposed model, and (5) using advanced statistical technique, structural equation modeling (SEM), to test the model\u2019s structure. vi The results confirm our proposed integrated model. The model posits that entertainment motivation is another important factor in determining the use of online services in addition to the behavioral intention, as postulated by TAM. The integrated model also confirms that TAM\u2019s belief constructs, perceived ease of use and perceived usefulness, are predictors of behavioral intention. Furthermore, perceived usefulness predicts behavioral intention. It also argues that the level of use influences the degree of satisfaction. Satisfaction is a construct that is heavily studied due to its important role as an indicator of system success.<\/p>\n","protected":false},"author":2,"featured_media":7922,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"plain-container","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"disabled","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2,45,50,70],"tags":[314,313,316,315],"class_list":["post-7919","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ebooks","category-earth-sciences","category-environmental-studies","category-statistics","tag-gratifications-theory","tag-motivations-studies","tag-theoretical-model","tag-visualized-paradigm"],"_links":{"self":[{"href":"https:\/\/scholarpublishing.org\/sse\/wp-json\/wp\/v2\/posts\/7919","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/scholarpublishing.org\/sse\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scholarpublishing.org\/sse\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/scholarpublishing.org\/sse\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/scholarpublishing.org\/sse\/wp-json\/wp\/v2\/comments?post=7919"}],"version-history":[{"count":5,"href":"https:\/\/scholarpublishing.org\/sse\/wp-json\/wp\/v2\/posts\/7919\/revisions"}],"predecessor-version":[{"id":7926,"href":"https:\/\/scholarpublishing.org\/sse\/wp-json\/wp\/v2\/posts\/7919\/revisions\/7926"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/scholarpublishing.org\/sse\/wp-json\/wp\/v2\/media\/7922"}],"wp:attachment":[{"href":"https:\/\/scholarpublishing.org\/sse\/wp-json\/wp\/v2\/media?parent=7919"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scholarpublishing.org\/sse\/wp-json\/wp\/v2\/categories?post=7919"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scholarpublishing.org\/sse\/wp-json\/wp\/v2\/tags?post=7919"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}