IBRAHIM, Nadhrathul Ain; CHEN, Tan Yi; AHMAD, Nur Hidayah; ANTARA, Purnomo M.; BETA, Mayang Delima Mohd; MUSA, Rosidah. The Acceptance of Augmented Reality’s Role in Elevating Customer Attitude within Malaysia’s Local Fashion Merchandising . Advances in Social Sciences Research Journal, [S. l.], v. 11, n. 2.2, p. 267–278, 2024. DOI: 10.14738/assrj.112.2.16420. Disponível em: https://scholarpublishing.org/journals/index.php/ASSRJ/article/view/5966. Acesso em: 10 jun. 2026.