ZAFAR, Fareeha; JAVAID, Kinza; AMIN, Hafsa; HAMMAD, Ahmad. 1.1 SOCIAL MEDIA MARKETING RETAINS BRAND EQUITY DURING PRODUCT CRISIS. Advances in Social Sciences Research Journal, [S. l.], v. 4, n. 13, 2017. DOI: 10.14738/assrj.413.2708. Disponível em: https://scholarpublishing.org/journals/index.php/ASSRJ/article/view/2733. Acesso em: 28 may. 2026.