Rehmat S, Wasim M. Brand Betrayal: A Comprehensive Study to Examine the Indicators and Consequences of Brand Betrayal Towards Consumer Behavior. ABR [Internet]. 2021 Aug. 11 [cited 2026 Jun. 18];9(8):28-39. Available from: https://scholarpublishing.org/journals/index.php/ABR/article/view/9773