Asekome E. Effectiveness of Marketing Mix Strategies on Customer Satisfaction, Loyalty and Retention in Banking: Case Study of Zenith Bank Plc, Nigeria. ABR [Internet]. 2020 Jan. 13 [cited 2026 Jun. 18];8(1):51-64. Available from: https://scholarpublishing.org/journals/index.php/ABR/article/view/9399