noor ritawaty. THE EFFECT OF SERVICE QUALITY AND RELATIONAL EFFORTS ON TRANSACTION SATISFACTION, RELATIONAL OUTCOME AND CUSTOMER RETENTION IN RETAIL BUSINESS IN THE CITY OF BANJARMASIN. ABR [Internet]. 2019 Oct. 29 [cited 2026 Jun. 18];7(10):113-20. Available from: https://scholarpublishing.org/journals/index.php/ABR/article/view/9337