Boubakary B, Aboubakar A. Influencer Marketing and Behavioral Guidance Towards Responsible Consumption: The Case of Cosmetic Products in Cameroon. ABR [Internet]. 2025 Dec. 10 [cited 2026 May 4];13(12):62-80. Available from: https://scholarpublishing.org/journals/index.php/ABR/article/view/286