Ho, Shirie Pui Shan, and Matthew Yau Choi Chow. “How Does Customer Personality Shape Customer-Employee and Customer-Firm Interactions?”. Archives of Business Research 10, no. 5 (May 25, 2022): 18–38. Accessed June 18, 2026. https://scholarpublishing.org/journals/index.php/ABR/article/view/9928.