Godbless, Eromafuru Edward. “New Perspectives for Managing Relationships through Psychological Marketing Orientations: Insights and Lessons from a New Psychological Contract”. Archives of Business Research 6, no. 5 (May 17, 2018): 41–55. Accessed May 4, 2026. https://scholarpublishing.org/journals/index.php/ABR/article/view/670.