Guliev, Igbal, Ekaterina Vasileva, and Karine Avagyan. “The Economics of Authenticity: How Sincerity Is Created and Sold in the Creative Industries”. Archives of Business Research 14, no. 08 (August 20, 2026): 26–36. Accessed September 16, 2026. https://scholarpublishing.org/journals/index.php/ABR/article/view/12092.