HUNT, James B.; HUNT, Tammy G. The Effect of Sport Sponsorship on Brand Equity: A Study Within the Context of Professional Soccer. Archives of Business Research, [S. l.], v. 10, n. 10, p. 96–113, 2022. DOI: 10.14738/abr.1010.13289. Disponível em: https://scholarpublishing.org/journals/index.php/ABR/article/view/10000. Acesso em: 18 jun. 2026.