ESSAM, Reem. An Abstraction Theory in Marketing: Examining the Relationship between the Effectiveness of Art and Heritage Marketing Dimensions and Customer Value. Archives of Business Research, [S. l.], v. 10, n. 6, p. 79–114, 2022. DOI: 10.14738/abr.106.12502. Disponível em: https://scholarpublishing.org/journals/index.php/ABR/article/view/9943. Acesso em: 18 jun. 2026.