SAYL, ZINEB. Standardization and Adaptation of International Franchising in Morocco: The case of fast food franchises. Archives of Business Research, [S. l.], v. 10, n. 4, p. 48–54, 2022. DOI: 10.14738/abr.104.12122. Disponível em: https://scholarpublishing.org/journals/index.php/ABR/article/view/9914. Acesso em: 18 jun. 2026.