UTOMO, Mohammad Burhan; HIDAYAT, Anas. Analysis and Impact of Online Celebrity Brand Equity on Purchase Intention of Fans on Social Media. Archives of Business Research, [S. l.], v. 10, n. 4, p. 140–152, 2022. DOI: 10.14738/abr.104.12246. Disponível em: https://scholarpublishing.org/journals/index.php/ABR/article/view/9910. Acesso em: 18 jun. 2026.