YORK, John M. Compelling Stories and Storytelling: An Time-Honored Approach from Civilization’s Historical Roots: Practical Frameworks, Tips, and Examples for Entrepreneurs and New Ventures. Archives of Business Research, [S. l.], v. 9, n. 9, p. 31–42, 2021. DOI: 10.14738/abr.99.10823. Disponível em: https://scholarpublishing.org/journals/index.php/ABR/article/view/9793. Acesso em: 18 jun. 2026.