NASSAR, Yehia; GAD, Ghada; KORTAM, Wael. The Effect of Demographic Variables on Price Sensitivity of Customers A Field Study. Archives of Business Research, [S. l.], v. 9, n. 4, p. 101–142, 2021. DOI: 10.14738/abr.94.10023. Disponível em: https://scholarpublishing.org/journals/index.php/ABR/article/view/9707. Acesso em: 18 jun. 2026.