KENNETH, C. Adiele; WAMI, Solomon. Advertising Appeals and Customer Loyalty in Telecommunication Firms in Portharcourt. Archives of Business Research, [S. l.], v. 9, n. 3, p. 35–51, 2021. DOI: 10.14738/abr.93.9783. Disponível em: https://scholarpublishing.org/journals/index.php/ABR/article/view/9697. Acesso em: 18 jun. 2026.