LIU, Da-Nien; XIE, Jun-An. Effect of sales promotion on impulse buying behaviours of generation Y consumers in omni-channel retail contexts. Archives of Business Research, [S. l.], v. 8, n. 11, p. 258–270, 2020. DOI: 10.14738/abr.811.9224. Disponível em: https://scholarpublishing.org/journals/index.php/ABR/article/view/9621. Acesso em: 10 jun. 2026.