KRAMER, Andreas. The Strategic Value of Price Communication. Archives of Business Research, [S. l.], v. 8, n. 5, p. 96–111, 2020. DOI: 10.14738/abr.85.8216. Disponível em: https://scholarpublishing.org/journals/index.php/ABR/article/view/9473. Acesso em: 18 jun. 2026.