KORTAM, Wael; GAD, Ghada. Empirical Analysis of a Generalized Darwinism Triggered Theory of Evolutionary Marketing Research. Archives of Business Research, [S. l.], v. 8, n. 5, p. 274–297, 2020. DOI: 10.14738/abr.85.8261. Disponível em: https://scholarpublishing.org/journals/index.php/ABR/article/view/9470. Acesso em: 18 jun. 2026.