LIU, Shunli; IDRIS, Muhammad Zaffwan. A Practice of Choosing Gamification-based Personas. Archives of Business Research, [S. l.], v. 8, n. 2, p. 106–114, 2020. DOI: 10.14738/abr.82.7845. Disponível em: https://scholarpublishing.org/journals/index.php/ABR/article/view/9413. Acesso em: 18 jun. 2026.