QUAYE, Isaac; MU, Yinping; ABUDU, Braimah; SARBAH, Alfred. New Product Introduction Prize (NPIP) and the Market Value of the Firm: An Empirical Investigation into the Computer, Electronic and Communication Industry (CECI). Archives of Business Research, [S. l.], v. 6, n. 10, 2018. DOI: 10.14738/abr.610.5400. Disponível em: https://scholarpublishing.org/journals/index.php/ABR/article/view/9023. Acesso em: 18 jun. 2026.