OTOO, Samuel; TEE, Daniel Kasser. Enhancing Internal Marketing and Brand Equity in Ghana’s Pharmaceutical Firms using the PRECEDE Framework. Archives of Business Research, [S. l.], v. 14, n. 01, p. 208–232, 2026. DOI: 10.14738/abr.1401.19548. Disponível em: https://scholarpublishing.org/journals/index.php/ABR/article/view/750. Acesso em: 4 may. 2026.