LIM, Tong-Ming; LEE, Angela Siew Hoong. Loyalty Card Membership Challenge: A Study on Membership Churn and their Spending Behaviour. Archives of Business Research, [S. l.], v. 5, n. 6, 2017. DOI: 10.14738/abr.56.3054. Disponível em: https://scholarpublishing.org/journals/index.php/ABR/article/view/530. Acesso em: 4 may. 2026.