MARIUTTI, Fabiana. Magical Touch of Marketing: Matching Promotion with the 4 R’s of Place Branding. Archives of Business Research, [S. l.], v. 3, n. 6, 2015. DOI: 10.14738/abr.36.1541. Disponível em: https://scholarpublishing.org/journals/index.php/ABR/article/view/434. Acesso em: 4 may. 2026.