VU, Hanh T. My. Engaging the Modern Consumer: A Review of Customer Engagement in Recent Years. Archives of Business Research, [S. l.], v. 13, n. 04, p. 99–113, 2025. DOI: 10.14738/abr.1304.17574. Disponível em: https://scholarpublishing.org/journals/index.php/ABR/article/view/1739. Acesso em: 31 may. 2026.