GIRI, Ashok V. Innovative Study of Indian Marketing And Advertising Sector: A Creative Approach. Archives of Business Research, [S. l.], v. 5, n. 12, 2017. DOI: 10.14738/abr.512.3866. Disponível em: https://scholarpublishing.org/journals/index.php/ABR/article/view/11337. Acesso em: 18 jun. 2026.